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I have a new marketing video… Now what?

*UPDATED FOR 2019* OK, you’re on the right track, you have invested in video advertising. Your shiny new video is engaging, it’s entertaining, it’s informative, It’s perfect!… but now what? Unfortunately all of those things don’t mean that people are going to watch it. In order to get the most out of your investment there […]

Newfoundland (in ten days): A Viral Success

Newfoundland travel video viral success. Video advertising, digital marketing viral video

Had I known the video I cut of our vacation across Newfoundland would be seen by so many people, I may have left out the part about making Mr. Noodles, using the hotel coffee maker, without a shirt on… Aside from that slightly revealing scene, I think many fellow travelers and Newfoundland natives connected with […]

The Clever Office: Client Testimonial Video

Media Production video advertising and marketing

The Clever Office is another client who has been with us from the start. As Collingwood’s first co-working entrepreneurs, Rhea and Stefanie inspired me with their attitude and vision and I was excited to work with them. From the very start, they were determined to create a place for other entrepreneurs and small businesses to […]

Social Stream Global: Client Testimonial Video

We have a strong connection with our friends Leon and his partner Lucy from Social Stream Global. That’s because both of our companies basically emerged from the same campaign. Back in August of 2015, we met with Leon who was extremely excited about launching his new company, selling streaming boxes to residents in the Georgian […]

3 Reasons Your Business Needs Video Testimonials

video production and commercial photography by bfresh media productions

Being a video production company with roots in direct response television, we understand the value of good video testimonials. This is a powerful marketing tool and there are so many reasons why you see all manner of “real people” on late night infomercials or early Sunday paid programming, telling you how great the product or […]

Why We Don’t Shoot Weddings, And Other Life Advice

video production and commercial photography by bfresh media productions

Yes, I know there’s money to be made from weddings… but not by me. I feel the need to answer this question as it comes up often. Especially after producing a promotional video for Around the Bay Wedding Show in Wasaga Beach this past spring. … in case you missed it… Most people are perplexed […]

What is Direct Response Advertising?

video production and commercial photography by bfresh media productions

Direct response advertising is very popular among retailers and not for profits because when done properly, it is a highly effective form of advertising. In my experience, most small businesses use this form of advertising without even knowing it. So what is DR? well let’s break it down. The term “direct” refers to the targeting […]

The Difference Between Marketing and Advertising

Marketing vs. Advertising, bfresh media production

I was recently asked by a new client, What is the difference between Marketing and Advertising? Well this may seem like a simple question to some, it’s actually a fairly common one. To me, there are no simple questions I always take pride in trying to educate (even potential) clients, to help them up their […]

Video production in collingwood

video advertising bfresh production

bfresh.media was launched in November of 2015. Since then, I have been working hard to integrate the company with the local business community, here in Collingwood and the south Georgian Bay area. I’m happy to travel anywhere my clients need to shoot video, and come to think of it, this winter I’m feeling pretty nostalgic […]

3 ways video will boost your marketing exposure

Video advertising with befresh media collingwood video production

Ok so my last blog post Ben’s #1 Reason to Advertise with Online Video, I talked about exposure and how Video advertising leads to way more of that good stuff. But how do you quantify exposure? Why is it so important? Well first let me clarify that exposure should not be your only concern when […]

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