Ben’s #1 Reason to Advertise with Online Video

Video production should be a part of your marketing strategy. Why? Well it’s 2016 for one, and I know local cable and TV advertising is on the decline, but but seriously, it’s 2016. The fact is that online video can say more and reach farther than you ever imagined. They say a picture is worth a thousand words, well apparently “a minute of video is worth 1.8 million words.” according to Dr. James McQuivey of Forrester Research.

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Not only that, it’s a medium that people still care to consume and that consumption continues to rise every day. Online video users are expected to double to 1.5 billion in 2016. (Cisco) So instead of listing a top five or top ten, I thought I’d cut right to the chase. Here is my single most important reason why video production should be part of your marketing strategy in 2016:

1. Exposure

Youtube is the 2nd largest search engine in the world and you’re not on it.Think about that. It’s not much different from going to google, searching for your business and it’s not there. Not having video can really be compared to a lack of website or business cards. In 2016 online video traffic will be 55% of all consumer Internet traffic globally. (Cisco) This is far more than web browsing and email combined and that percentage continues to rise. So you may be marketing your business online but if you’re not advertising with video, you’re missing out on a vast majority of that market, a.k.a. exposure.

Now there are many elements to determining the success of your marketing but I guarantee that all of them will see a boost when incorporating video. From reach, to engagement, to return on investment, and even your website search ranking. I could get into all the statistics about those (and I will in other blog posts) but the bottom line is that video is like a huge party that you clicked “maybe” attending but instead you’re at home doing laundry.

There’s a whole other side of the internet that you’re missing out on. So what are you waiting for? In 2016 come join the party.

Your Best Elevator Pitch Ever – Video Production


This is an amazing promotion for business owners to kick off their marking in 2016 with affordable video advertising and update your profile with a fresh new pic.

This is a very special promotion that we’ve put together in cooperation with The Clever Office in Collingwood. The idea is simple, by establishing a few creative parameters, and by shooting in one location on one day only, is able to provide businesses with a 1 min video, which includes a logo animation and custom graphics and text, along with a complimentary head shot photography, plus more, for a seriously low price.

Here is a full list of what you get:

  • 1 Minute Video featuring you and your business
  • Your logo animated
  • 3 music options
  • Video optimization for website or social media
  • Scripting consultation
  • Custom Colours and Fonts
  • Professional hair & makeup
  • Complimentary headshot


And it’s only $500 per person for the entire production. A rate card is also available for further customization but you can see the quality of the video you get here:

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The only difference being yours will be shot on a white background.


An information session will be held on the evening of January 25th at The Clever Office for finalizing scripts, wardrobe pointers, and general question answer. All bookings must be finalized by 8pm on January 25th.

The Clever office is located at 1 First St. Collingwood ON, Suite 220. Learn more about this coworking space here:

Spaces are limited so call 416-912-1513 or email Ben to sign up today!