Ok so my last blog post Ben’s #1 Reason to Advertise with Online Video, I talked about exposure and how Video advertising leads to way more of that good stuff. But how do you quantify exposure? Why is it so important?
Well first let me clarify that exposure should not be your only concern when marketing your business. But think of it as the mouth of a funnel. The wider that mouth is, the more leads you will generate and therefore more possible new customers coming through the end of the funnel.
So it is my #1 reason to advertise with video but this is a more in-depth look at why exposure is so important. Here are 3 ways video will boost your marketing exposure:
Engagement is about capturing the attention of your audience and hopefully motivating them to respond to your call to action. Marketing professionals agree, in a recent survey, 70% reported that online video converts better than any other medium (MarketingProfs). This is compared to facebook, twitter, and traditional television advertising. Even if you don’t have a direct call to action but want to grow brand awareness by explaining what your business does, video can help with that too. On average, internet users will spend 88% more time on a website with video. That equates to approximately 2 more minutes spent on your website. Not to mention an increased engagement in social media posts and that brings us to the second reason:
Kind of like Exposure but multiplied. Think about the last thing you shared on facebook? was it a video? well you’re not alone, especially if you were on your mobile device at the time because 92% of mobile video viewers share videos with others. (Invodo) and that video viewing makes up 50% of all mobile traffic. But now we’re getting into a whole other area but the fact is that if you’re marketing your business with social media, posting video is much more likely to be seen and shared than text and even photos.
3. Search Engine Optimization (SEO)
You’ve probably been told you need SEO for your website. Well you can drastically increase your search ranking by adding photos and, you guessed it, video. Simply put, Google prioritizes video content because it wants to ensure that the users find the answer they are looking for. That’s probably because Search results with video have a “41% higher click-through rate than plain text.” aimClear
There are so many ways you can incorporate video into your marketing strategy and each approach has their own set of benefits. It is important to remember however that not just any video will do. The key elements you always need are creative approach, engaging content, and a clear call to action. Lucky for you, we’re pretty good at those. 😉