Why We Don’t Shoot Weddings, And Other Life Advice

Yes, I know there’s money to be made from weddings… but not by me. I feel the need to answer this question as it comes up often. Especially after producing a promotional video for Around the Bay Wedding Show in Wasaga Beach this past spring.

… in case you missed it…

Most people are perplexed that I don’t do wedding videos or photography and insist that I should because it’s “easy money”. Well, here’s the short answer; it’s not in the business plan. If you’re a fellow entrepreneur, I hope that should suffice. for everyone else, please continue reading.

You see, one very important lesson I learned while trying to pursue fine art as a career was this:

EVERYONE has an opinion of “what you should focus on”… but only YOU know what is best for you and your business.

I wish I had been better at ignoring that advice in my youth or rather, developing and sticking to a plan. Who knows, I might have been a successful contemporary artist by now, but instead I fell victim to pursuing the creative advice from random people, focused on easy money. Some call that being a “jack of all trades” or “selling out” and I guess I was a bit of a sellout but at least i drew the line at Pet Portraits… well damn, there was this one.

PetPortrait

Without going into a big long rant, the bottom line is that I don’t have experience producing wedding videos. I do have over 10 years of experience in marketing communications, and video production. I don’t even have a desire to start shooting weddings. I do have a desire to create professional advertising and documentary films. When it comes to bfresh.media, anything outside of that is simply a waste of time.

So that’s my plan, and I’m sticking to it. Because as much as I wish there was, there is no such thing as “easy money”.

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