Web Video: As Crucial As The Website

A new user just landed on your website homepage. Scratch that, a POTENTIAL CLIENT has just landed on your website homepage. Timing is critical, you have about 5 seconds to capture their attention, once you have their attention you need to hold onto it as long as possible. Best case scenario, “as long as possible” means only about 2 minutes on average. In that amount of time you need to convince them that what they’re looking for, is exactly what you offer.  Not to mention that you’re the best option around.

I’m going to cut right to the point here because you already know the answer is video. Your best chance at explaining what you do in a way that is professional and engaging is with video. Right on your home page. You know this because you’ve used websites with a video on the homepage and websites without and you always gravitate to that video. That’s because it can say far more in less time plus we retain information in a video at a much higher rate than text.

I don't need a website, customers can find me in the phonebook. 

- said no one since 1999

Riiight... You would probably agree that not having a website for your business is a bad idea. Think of all those missed opportunities when customers search for you online and go with your competition instead. Well we’re at the point now where not having video on your website is just as crucial to your marketing material.

For the user, it’s all about efficiency. They are far more likely to stay on your website longer if there is video because it means they will find the answer they’re looking for much faster than digging through text. Side note: typically you want to keep your video around 2 minutes or less as that is what users will expect.  Search engines know that users are more likely to engage with video and that’s why web pages with video are more likely to land you on page 1 of the search results.  

Aside from delivering your message quickly, a video on your webpage adds professionalism and personality that can really set you apart from the competition.

Examples With Cost

Simple Backdrop

In this approach, you can introduce the company owner or the whole team. The simple backdrop is just a canvas for many different styles. It is often fully scripted but can incorporate unscripted elements and even outtakes if you really want to make your viewer laugh. 

 This is a cost effective approach to a website video because the shoot itself can be very efficient, lasting only 1 to 4 hours. Aside from the talking head, other ways we can make this video interesting and engaging is to include things like existing photos or video clips as well as text on screen.

Cost: $800 - $1,400

Factors that increase cost:

  • One or two cameras
  • Size of team or Length of shoot
  • Text or graphics
  • Many editing revisions
  • Video Length

 

Video Examples:

Video Examples:

Your Story

This approach usually involves an on-location shoot, not only to introduce yourself and/or your team but your work setting as well. The simple backdrop approach is professional but this added look at your space shows the viewer what they can expect when they step into your place of business.  That added professionalism can reduce uncertainty by showing that you are the real deal.

Generally this can take 1 to 2 days of shooting to capture all of this footage. Especially if multiple locations or customer testimonials are involved. Again, a scripted or unscripted approach can be taken here. 

Cost: $2,000 - $3,500

Factors that increase cost:

  • Multiple locations
  • Size of team or Length of shoot
  • Text or graphics
  • Many editing revisions
  • Overall video length

 

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