Happy Freakin’ Monday Ep 3 – Kids!

Apparently in Hollywood, directors often say, “never work with kids or pets”. When it comes to your marketing, the opposite applies.

Kids can make the most boring videos worth watching. Take for example real estate listing videos. A few years ago, there was an agent out of the GTA who wanted to switch things up from the usual boring video and had a young girl give a tour of a property listing. That video went pretty viral and landed them on the local news. How often does a property listing video go viral? I’m guessing not very often.

I’ve said it before that doing the unexpected is one way of getting people talking about and sharing your video. That’s what makes kids so special because they really do say the darndest things and they bring that element of the unexpected without fail.

That is why incorporating them in your marketing is just a stellar idea and if you don’t believe me then try this: Go to YouTube and search for “Buzzfeed Kids” and see how adorable they can be. Or how about just start typing “Kids Explain... “ and select any one of the suggested searches. Did I just ruin your entire day? Sorry but you’ll thank me later.

Seriously, there are hundreds of ways to bring children into your marketing strategy with relevance. Have them review products, they could explain complex elements of your business or just pretend to be your sales staff. There are so many ways for it to be fun entertaining and even informative.

So if you are interested in doing something different and fun with your marketing, think about incorporating kids. Those adorable little people can turn any boring subject into something worth watching. Include baby animals too and you might just win the internet.

See you next week!

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Happy Freakin’ Monday Ep 2 – Embed Facebook Videos

Welcome to my new video series Happy Freakin' Monday. This is my wake up call to kick your marketing strategy out of bed. Coming Every Monday morning, I will be sharing insights and marketing strategies from the comfort of my PJs. Grab yourself a coffee and settle in; it's gonna be fun. 

Today's episode is for those of you who have been uploading your videos to Facebook for your audience, and then to Youtube, just for the single option to embed them into your website?

While there are very good reasons to upload videos to both platforms, you don’t always need to do this.

Many of my clients have a much stronger presence on Facebook than Youtube and I’m not surprised. The business and advertising tools that Facebook has introduced and improved over the last few years have certainly put them strides ahead of the competition in social media marketing. So if you use Facebook primarily for your business and you want to track the success of your videos and help them perform even better, than this tip might be for you.

I discovered it over a year ago, but I only realized a few weeks back that most people don’t know you can embed Facebook videos into websites and blogs just like Youtube.

 

Like this!

It’s super simple. Just click the three little dots in the top right hand corner of your Facebook post and select “Embed”. This will give you an iframe code that allows you to customize things like the player size, controls and even include or exclude the original post.

What is great about embedding your Facebook videos is that now your website visitors can like or share the video to their own pages without leaving your website. They can also click through to comment on the post or to discover and like your business page.

The key here is keeping all of your marketing channels cohesive.

That's it for me, see you bright and early, next Monday!

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Winter Baycation – A New Approach to Tourism Videos

We had a proven concept. Our “Newfoundland in 10 days” video has been viewed over half a million times and continues to perform (whenever people start planning their trips to Newfoundland) with extremely positive engagement.

That video has increased our Facebook page likes by about 330% but that is a very broad audience and where do you think most of those new likes are coming from? Newfoundland of course!

My primary goal with Winter Baycation was to recreate that same success closer to home, engaging an audience in the Collingwood, The Blue Mountains, and broader South Georgian Bay area.

The secondary goal was to try and monetize that model. The first video was just for fun, and once it’s online, noone has to buy it. Anyone can freely share it and use it to engage their own audiences which is what the official tourism board of Newfoundland and Labrador did among others. And that’s completely fine because all those views are counted at the source - the BFresh.Media facebook page.

So to monetize this we decided on a sponsorship model. The main reason was so that BFresh.Media would retain copyright ownership and therefore have full creative control. We wanted to execute our own vision and not let client influence pull us too far away from that. The second reason was to keep the cost more affordable for those involved.

The Georgian Triangle Tourism Association (AKA Visit South Georgian Bay) saw this as a great opportunity to promote their brand, our region, and provide value to their amazing Members by taking on the Title Sponsorship. We worked out a deal for exclusivity to feature members only which worked out fine because all of the destinations and experiences that were on our checklist were already members.

The result was another fun, fast paced adventure featuring real people and real experiences. For your viewing pleasure here is the video:

Winter Baycation Presented by Visit South Georgian Bay

The video launched on February 13th and was viewed over 10,000 times in 10 days. As of March 15th it has been shared 193 times and received 983 post engagements, all of which have been extremely positive.

Each participating member also received a short teaser clip to post on their own Instagram or Facebook accounts.

The video saw huge success but the only issue was that winter was effectively ending, something that was obviously out of our control. As of February 26th there was no longer any snow on the ground and we had been seeing temperatures as high as +15 for a few days.

While there was little we could do to get this video out earlier, it’s now ready for next season and that’s the good news. As we see all the time with our Newfoundland Video, when it’s relevant, it has just as much potential to take off as the first time. It might need just a push to get the ball rolling but all we need to do is share this video again next season and it’s sure to perform even better at the beginning of the season.

To learn more about South Georgian Bay and some of the amazing experiences that await, check out http://www.visitsouthgeorgianbay.ca

Thanks again to our amazing partners, we couldn't have done it without them.

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