Welcome to my new video series Happy Freakin' Monday. This is my wake up call to kick your marketing strategy out of bed. Coming Every Monday morning, I will be sharing insights and marketing strategies from the comfort of my PJs. Grab yourself a coffee and settle in; it's gonna be fun.
Today's episode is for those of you who have been uploading your videos to Facebook for your audience, and then to Youtube, just for the single option to embed them into your website?
While there are very good reasons to upload videos to both platforms, you don’t always need to do this.
Many of my clients have a much stronger presence on Facebook than Youtube and I’m not surprised. The business and advertising tools that Facebook has introduced and improved over the last few years have certainly put them strides ahead of the competition in social media marketing. So if you use Facebook primarily for your business and you want to track the success of your videos and help them perform even better, than this tip might be for you.
I discovered it over a year ago, but I only realized a few weeks back that most people don’t know you can embed Facebook videos into websites and blogs just like Youtube.
It’s super simple. Just click the three little dots in the top right hand corner of your Facebook post and select “Embed”. This will give you an iframe code that allows you to customize things like the player size, controls and even include or exclude the original post.
What is great about embedding your Facebook videos is that now your website visitors can like or share the video to their own pages without leaving your website. They can also click through to comment on the post or to discover and like your business page.
The key here is keeping all of your marketing channels cohesive.
That's it for me, see you bright and early, next Monday!