Promoting others in your marketing? I know that sounds completely contradictory to the very definition of Marketing but hear me out. I’m not saying go out and get a billboard for your competitor, no I’m talking about a really simple way to get social on social media.
When it comes to Content Marketing specifically, it shouldn’t always be about you. Finding any excuse to talk about and then most importantly tag other businesses or people is a great strategy that has worked really well for us. The tagging is important because if you don’t do that then they may never even know you mentioned them.
I first started doing this when shooting travel videos and tagging businesses that were featured because if they are featured in a positive way, then they have a direct interest in sharing it and seeing it do well.
The same goes for pretty much any other business as well. Giving a positive and sincere testimonial to another business is a potential way to branch out to new audiences. Not to mention, if you do it in a way that is relevant and valuable to your own audience then you’re still providing great content that they can use. What I mean by this is let’s say you are a handyman that does content videos with simple DIY solutions. Well if you mention or review a relevant product for your audience like WD40 then you’re adding further value and potentially getting a share from that brand.
Here are links to the websites mentioned:
In my video I didn’t focus on anyone relevant to my business specifically but used these as examples which could be thrown in as an aside to any other video.
Now I will say it’s definitely more likely to interact with smaller brands but just last week I tagged a camera in one of my instagram posts and that company liked the photo and commented, so you never know.
Well that’s it for me, remember to share the love and keep it sincere otherwise that’s just spam.