I won’t lie, I left planning this video to the last minute and guess what, I have no idea what to talk about this week. That’s why “write a content calendar” is at the very top of my to- do list.
When it comes to procrastinating the planning phase I can be just as guilty as anyone. When I started this video series, I wasn’t even sure if or how I could keep making videos on a regular basis so I just jumped in head first to see what would happen. I mean, seriously, I didn’t even bother showering first...
Now here we are, episode 9 and I’ve figured out my workflow to keep them coming (and hopefully improving as we go) but I’ve still neglected to plan out the most important part which is the content! If you can imagine, it can be really time consuming and risky to try and develop a subject for a video series the night before. So that’s why I’m going to be spending some serious time on developing my long term plan and I suggest you do the same for any marketing campaign, not just a content strategy.
Planning a campaign will help you look at the big picture and establish targets. Because what good is any marketing if you can’t measure and improve on the performance? The plan is like a road map to your success. Not to mention it’s a great way to improve efficiency and brand consistency by always knowing what’s next and not missing a beat.
Simply put, it’s the best way to avoid being me in this week’s episode with nothing to talk about. It doesn’t have to be difficult either, just a subject and some key points to kick start your creative flow. Think about key dates like holidays or anniversaries or other key dates like tax season or whatever else might be relevant to your audience.
So stay tuned for next week when I elaborate more on “How to Write A Content Calendar”. If you have any suggestions for topics that you would like me to discuss, leave me a note in the comments below. Until then, have a Happy Freakin' Monday!