School’s out for summer. What does that mean for your marketing? Does your business slow down or speed up this time of year?
No matter what your seasonality it’s important to keep your marketing going even when your audience is on vacation. However, instead of focusing on acquiring new customers, a slow season can be a perfect time to focus on retention. That is holding onto your own customer base by bringing them back for more and here are 2 ways to do that.
- Focus on customer service. When you can leave your customers wowed, they are more likely to come back. Not to mention if your customers are raving about an amazing experience that can often be the best word of mouth marketing.
- Customer appreciation. Time to give back, to say thank you in a big way. Try throwing a party, mailing out coupons or gifts, or wow just one customer.
If you do a big giveaway consider capturing it on video. There’s often a marketing opportunity hidden within public events. A video is a great way to amplify that story. A great example is the WestJet Christmas Miracle campaign that WestJet runs every year.
Do you have a great retention strategy that you want to share?