Today has not been my friend. It's one of those days where nothing seems to be going right and I'm racing against the clock and losing badly. So as i try to get this video and blog out first thing in the morning, I realize that sometimes that is not going to happen and I need to just live with it.
Anyway, one of the reasons I was rushing today was the fact that I was shooting a customer testimonial for one of my clients. Because of that, I thought it would be appropriate to talk about why testimonial videos are so effective.
You may have seen my recent episode about selling experiences which got a really great response. The point of the video was that people can most likely find what you’re selling from multiple sources but they buy from you and come back because of a positive experience. That’s why authentic customer testimonials are really effective because they are telling that story.
When we share those positive customer experiences we are establishing credibility and laying a foundation to build trust. That’s because this customer giving a testimonial had such a great experience that they were willing to go on camera and share it. That is so much more compelling and believable than you telling me you offer the best service.
Don't believe me? Check out this testimonial we shot for the same client last fall:
When shooting a testimonial, the focus should be on how the client felt at all stages of the process. That’s what your potential customers will connect with because really, we all want to be that success story, to know we put our trust in your company and had a positive experience from start to finish.
So ask yourself who are your clients with the best stories, the ones that make you look like a superhero who went above and beyond the call of duty. That’s who you want telling your story.