Happy Freakin’ Monday Ep 18 – Greatest Lesson In Customer Service

This is the greatest customer service lesson I learned when working in retail. It’s simple, it is “always return the toaster.”

Let’s say that someone came to your business, to return a toaster but the problem is that you don’t sell toasters. What do you do?

Well this actually happened once when I was working at a “Sporting Lifestyle” store. If you don’t know what that means, it’s just a pretentious way of saying that they don’t sell equipment that you might expect but instead mostly clothing and even Prada activewear. So they definitely were not in the business of selling toasters.

One day a customer came in with a toaster in a bag, no box, no receipt, and they wanted to return it. There was no convincing them that they did not purchase the toaster from that store. They were certain that they bought it there, paid $30 and they were not satisfied so they wanted their money back.

Now here is the situation, I’m not saying that you should let people take advantage of you but look at the big picture. In this case, the customer had a purchase history, they spent a lot of money at the store, multiple times in the past. We knew this because the store asked for your phone number and kept a record of sales by customer number. Despite that, there was no record of a toaster being purchased nor was that item even in the system. Yet the customer still wouldn’t back down.

Also I will say, in their defence, there was a small table near the checkout where a lot of odd nicknacks would end up. With that in mind, there was a slight chance that they did in fact purchase it from that store... but still unlikely.

So what did the manager do? They returned it and gave the customer a $30 in-store credit. Because at the end of the day that is the equivalent of maybe a 10% discount or less based on average sales at that store. It’s was nothing to make that person happy and to send them in to the store to shop instead of storming out to tell everyone about the terrible experience they had.

From that experience I learned the very definition of the cliche “the customer is always right” and I never forgot. So if you ever find yourself in a similar situation just remember to always, always, always return the toaster.

See you next week!

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