It's almost December and I was thinking about the dreaded Tax season because with year end coming, how can I not? However, I hesitate to even mention the "T" word because I know a lot of business owners hate to hear it. Which is funny to me, but understandable. I used to hate the word too until I got a bookkeeper and an accountant. Now there's not much to stress about.
That got me thinking tough how Marketing is probably an equally dreadful word as well. There are a lot of similarities between the two but at the end of the day, just like your taxes, the stress and anxiety that the "M" word causes is really easy to avoid.
Here's how your Taxes and Marketing are similar:
1. Both are scary words that we like to avoid
We tend to not like hearing the words because they remind us that we should be doing more. that is understandable because if you're doing them yourself, it can be stressful, time consuming and worst of all, ineffective. Instead of doing more, and getting better, we often just continue to procrastinate and avoid until the very last minute.
2. Both are constantly changing
Just like the rules and regulations for your taxes change year to year, so do effective marketing tactics. People are fairly predictable creatures but the variables include consumer interests, new technologies, new media, just to name a few. Staying on top of what's new and what works can be a full time job... I should know, it is my full time job. Which brings me to my third point:
3. You need to hire a Professional for both
Why have an accountant for your business but not a marketing agency or professional? Just like an accountant brings years of experience and insight along with up to date knowledge, so does a marketing agency. Not to mention creativity! that is just something, I'm sorry to say, many business owners struggle with.
So struggle and stress no more. It's as simple as that. Hire a marketing professional who can work with your business to develop campaigns that will provide results and ultimately pay for themselves. Taking that weight off your back will help you to focus on what you do best, managing and growing your business.