Happy Freakin’ Monday Ep 42 – Happy Freakin Holidays

Well the Holidays are upon us and i'm feeling extra festive. If I only give  you one piece of advice for 2019, this is it. Lucky for you, there are another 52 Mondays so lots more advice to come!

That being said, I want to share this one tip for your marketing in 2019 and I'm going to sing it... poorly I might add. Enjoy and Happy Holidays to everyone!

Merry Christmas and Happy Holidays Everyone!

Happy Freakin’ Monday Ep 41 – Head Shot Giveaway

Just in case you're counting, I did sort of skip an episode last week but that's only because I just got out of the hospital after a 2 night stay with a severe case of vertigo. That being said, I'm still recovering a little bit so that's why I'm looking extra rough on this Happy Freakin' Monday. 

Anyway, this week I've been doing a lot of work on my own marketing material (along with recovery) and I figured that many others are doing the same or will be, once the crazyness of the Holiday season dies down. 

With that in mind, I decided to do a giveaway for a free Head Shot to help a lucky professional kick off the new year with a fresh new look. 

All You need to do...

As I mentioned this is obviously a local giveaway. Preferably you are within 100km of the Collingwood and The Blue Mountains area. Sorry if you are outside of that. I will think of something easier to ship next time.

All you need to do to be entered into the draw is leave a comment on the video (whatever platform you are watching it on) or my blog and let me know what you want to accomplish with your marketing in 2019. Your marketing resolution if you will.

Maybe you want to write a content calendar, improve your engagement on Social, or focus on retention. Whatever it is, leave it in the comment section and you'll be entered to win a free head shot at your location. A package worth $180.

So put your planning cap on and I look forward to hearing your resolution!

Have A Great Week!

Happy Freakin’ Monday Ep 39 – More Effective Advertising in 3 Steps

Effective advertising doesn't need to be complicated. In fact, some of the best advertising ever produced is extremely simple. Simplicity is really the underlying theme of today's episode. That's because far too often I see ads that are overly complicated, wordy, and trying to convey too much information that make the ad completely ineffective. 

So here is how you can make your advertising more effective in 3 steps: 


Step #1: Capture My Attention

There is so much advertising noise out there that it is more and and more important to try doing something different, something bold and unique in order to stand out. You also need to capture your audience's attention in 2 seconds otherwise they will move on and you've lost them, because well, that's just how we humans operate. Our brains are processing a lot of information quickly and we are good at avoiding advertising. So unless it's really interesting and eye catching and different, then your ad is not going to be very effective. If you want some inspiration, check out this previous episode on Being Different.

Step #2:  Make Me An Offer

What are you selling and why do I need it? Maybe it's just because it's on sale, but I need to know what it is you're selling. It may sound simple but it's amazing how many ads I've seen that don't communicate effectively what it is that they are selling. It should go without saying that this is a huge problem.

Step #3: Make It Easy To Buy

You might have the best, most unique ad in the market but if your call to action or your landing page is complicated or unclear, then you may be losing a lot of potential customers. It's really important to simplify the process with as few steps as possible so that you don't lose people along the way.

As I said in the beginning, the key here is to keep things simple. Ineffective advertising is often due to a case of information overload. However, if you stick to these 3 steps and focus on simple and clear messaging, then you are heading in the right direction.

Have A Great Week!