Today I was just going to talk about Tim Horton’s recent “Legends of Roll Up” series as part of the “Roll Up The Rim To Win” Campaign but Nike dropped another new “Dream Crazy” ad, last night during the 2019 Oscars, and damn, it’s another one worth talking about. I mean, I don’t know that anyone will be burning their shoes over this one but It’s a good one for sure that you need to watch.
The Tim Hortons spot is far less serious but it caught me off guard. For a brand that typically puts out sappy, emotional ads, (don’t get me wrong, I often do like sappy and emotional) this one was different and that’s why I think it’s great.
The “Legends of Roll Up” is done in a mockumentary style that follows 4 “Legends” of the, quite obviously fake, sport of roll up the rim to win. In case you’re not from Canada, this is a campaign that goes on for the whole month where hidden under the rim of every cup is a chance to win a prize. If you are Canadian, you know that we take Roll Up The Rim very seriously and that’s what Tim Hortons is playing on here. They are poking fun at those people that we all know who might take it a bit too far. There are 4 videos, profiling 4 different people from the office rivals, to the grandmother, and a few more.
Here are all 4 spots in the Tim Hortons series:
Nike's New "Just Do It" Ad
As for Nike, what can I say? They’ve done it again. It’s another amazing example of a powerful script, combined with equally powerful imagery that just goes a little bit against the grain. What I really like about what Nike has been doing in their last two ads, is that instead of featuring obvious stars, they’re championing the underdog. Ok, Serena Williams is certainly no underdog, but what I mean is that they are telling a greater story of not just physical hurdles but social and economic hurdles that can make it more difficult for some athletes, and in this case, women in sport. If it doesn’t give you goosebumps, then I don’t know what will. Here it is for your viewing pleasure: