You may have noticed that more and more videos are being released without any sound. This is no accident – it’s a trend called “silent videos.” The video message is shown through visuals, graphics, and text on screen. Why are they becoming so popular? And what can you do to create your own silent video? Keep reading to find out!
Avoid Causing a Disruption in Public Spaces
The first reason silent videos are becoming popular is because they avoid causing a disruption in public spaces. We’ve all been there – you’re trying to watch a video on your phone, but the sound is blaring and it’s preventing everyone around you from enjoying their own experience. Silent videos solve this problem by allowing you to watch without disturbing those around you. You probably don’t enjoy listening to other people’s music or videos when you’re out and about – why should they listen to yours?
No One Likes a Loud Pop-Up Ad
Another reason silent videos are on the rise is because, quite frankly, no one likes a loud pop-up ad. You’re just minding your own business, scrolling through your feed, when suddenly a video starts playing at full volume. It’s jarring, and it can even be dangerous if you’re wearing headphones and have to scramble to turn down your volume. And do you really think people are going to want to stop and watch your video after you’ve startled them or even hurt their ears? Not likely!
More Accessibility
If you’re creating videos for your business or website, making them silent can also make them more accessible. People with hearing impairments will appreciate being able to watch your videos with the same experience as everyone else. And even people without hearing impairments may find it easier to watch a silent video, especially if they’re trying to watch while they’re at work or school (whether they’re supposed to or not!).
Increased Engagement
Finally, silent videos are often more engaging than their traditional counterparts. In a world where we’re constantly bombarded with information, silent videos force us to pay closer attention to the visuals. And without any distractions, we’re more likely to really absorb the message of the video.
This is also because most social media platforms now start rolling videos without volume. As you scroll, you will notice that most videos will play silently first and you have to click it to hear the sound. This means that a silent video will not require a that click to get the message across and therefore your message will reach more people.
Tips for Creating Silent Videos
Now that you know all about the benefits of silent videos, you’re probably wondering how you can create your own. Here are a few tips to get you started:
- Captions and text on screen is key. Make sure that they are large enough to read on a phone and don’t transition too quickly.
- Keep your videos short and sweet. Remember, people’s attention spans are shorter than ever, so make sure your video is under one minute.
- Make sure your visuals are strong. This is especially important if you’re trying to make an impression on social media, where people are quickly scrolling through their feeds.
- Focus on a single message. Trying to cram too much information into your video will only confuse and frustrate your viewers.
- Test out different platforms. Silent videos work best on certain platforms, like Instagram and Snapchat. Find the one that works best for you and your audience.
It’s Time to Jump on the Silent Video Bandwagon!
Creating a silent video may seem daunting at first, but with a little practice, you’ll be a pro in no time. And who knows – your silent video may just be the next big thing!
Need some help creating silent videos? Contact BFresh.Media today to discuss your next project!
