Congratulations to our new client and all I can say is wow... I have never seen a deal go down like that on Dragons' Den before. Also, more spoiler alerts coming up below since the episode has aired on CBC as of November 23rd 2017. If you have not seen it, you can watch it online here:
Neuro Reset is a Collingwood based, company focused on lifestyle enhancement technology. Bfresh.Media was recently contacted to update product photography to update their e-commerce in preparation for the Dragons Den appearance.
The company was founded by Dr. Mark Metus, a Chiropractor who has been specializing in Applied Kinesiology for over 36 years. To be honest, I don’t quite understand what the product does but after watching the Dragons' Den episode I definitely got a better understanding of what it can do, and I wasn’t the only one impressed. The Dragons were all blown away at what they saw.
According to their website, Dr. Mark developed a wearable technology that improves muscle and joint function, working with a team of physicists specializing in Quantum Physics. He developed a technique called Quantum Alignment, a method of diagnosis and treatment using Neuro Connect devices.
They say that following professional diagnosis, patients can maintain improved spinal function using a simple device that clips onto their clothing. During their pitch, Dr. Mark also introduced a spray that seems to have the same effect when applied to your clothing.
The product has seen huge success among Golfers, winning the Pinnacle Inventor spotlight award at the PGA Merchandise Show in 2017. However, the applications for this product could go far beyond golf and the Dragons certainly saw that potential.
So what was the deal? Well the ask was $100,000 for a 20% stake in the company. To which veteran Dragon, Arlene Dickinson commented “If this is real, and I don’t deny that it is... Why are you only looking for the money you’re looking for? This could be worth a fortune.”
The fact is that their modest valuation was based on sales by word of mouth to date and they are looking to grow the company into a household name. The challenge, as Joe Mimran pointed out is going to be communicating what the product does and how it can benefit consumers. At which point he declined the offer saying, “I’d like to be a customer. I’m not sure I want to be an investor.”
That was until Michael Wekerle made a proposition that I’ve never seen before. “I’ll give you what you came in for” he said “but I’d rather go in with some help. So I’ll go in at one fifth of the deal you came in with and I want four other Dragons to come in with me here.”
With some deliberation, He had 4 other Dragons, Jim, Arlene, Joe, and Michele willing to each pony up $20,000 for a combined ownership of 30%. And who could say no to that?
To learn more about Neuro Reset visit their website here: Neuroreset.ca
DISCLAIMER and UPDATE
Bfresh.Media makes no claims to the validity of this product and what it can do. Bfresh.Media is neither representing the company or speaking on their behalf. All information reported here was sourced from Neuro Reset's official website and from the Dragons' Den appearance. We encourage all consumers to educate themselves objectively before buying any products, especially products of a medical nature.
Since the Dragons' Den episode aired, there has been a lot of discussion about Neuro Reset and their claims. What do you think? is it a hoax? Have you tried the product? In support of fair and open discussion, we would love to hear your thoughts.