Lip Dub project with NDDLH in Collingwood
I get asked a lot, “what makes a video go viral?” Well the answer is “a lot of things” but often it just takes a creative idea and little hard work to put it together. Now granted, this particular video didn’t go viral globally but given the size of the school and surrounding community (school […]
Why I’m Installing Theater Seats In The Studio
I’ve always been service oriented. To me it is important to make sure clients and customers are comfortable and well looked after. I feel like there are very few jobs and professions where this should not or does not apply. Maybe that’s my nature but I believe that this approach has helped me succeed not […]
What is BFresh.Studio?
BFresh.Studio is in full swing but the main question I still get is: “what is it?”. Is it a video studio? Mostly. Is it a Photo studio? sort of. What about a recording studio? ya we do a little bit of that too. The answer is that the new Collingwood studio is all of the […]
BFresh.Studio – A First Look
It has been a few weeks since getting the keys to the new studio so I made this video to show off the progress and kick start my own content marketing strategy. So far, the walls have been painted, we blocked up a window and covered a door that is not needed. In terms of […]
New Video Studio Coming to Collingwood
Since I launched this business, I have dreamt about how amazing it might be, one day, to evolve into a studio space where we would have the convenience and luxury of a wide open studio. A space that wasn’t my living room or that of my clients’, which involves a huge transformation to set up […]
Newfoundland (in ten days): A Viral Success
Had I known the video I cut of our vacation across Newfoundland would be seen by so many people, I may have left out the part about making Mr. Noodles, using the hotel coffee maker, without a shirt on… Aside from that slightly revealing scene, I think many fellow travelers and Newfoundland natives connected with […]
Social Stream Global: Client Testimonial Video
We have a strong connection with our friends Leon and his partner Lucy from Social Stream Global. That’s because both of our companies basically emerged from the same campaign. Back in August of 2015, we met with Leon who was extremely excited about launching his new company, selling streaming boxes to residents in the Georgian […]
Why We Don’t Shoot Weddings, And Other Life Advice
Yes, I know there’s money to be made from weddings… but not by me. I feel the need to answer this question as it comes up often. Especially after producing a promotional video for Around the Bay Wedding Show in Wasaga Beach this past spring. … in case you missed it… Most people are perplexed […]
What is Direct Response Advertising?
Direct response advertising is very popular among retailers and not for profits because when done properly, it is a highly effective form of advertising. In my experience, most small businesses use this form of advertising without even knowing it. So what is DR? well let’s break it down. The term “direct” refers to the targeting […]
The Difference Between Marketing and Advertising
I was recently asked by a new client, What is the difference between Marketing and Advertising? Well this may seem like a simple question to some, it’s actually a fairly common one. To me, there are no simple questions I always take pride in trying to educate (even potential) clients, to help them up their […]
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