Apparently in Hollywood, directors often say, “never work with kids or pets”. When it comes to your marketing, the opposite applies.
Kids can make the most boring videos worth watching. Take for example real estate listing videos. A few years ago, there was an agent out of the GTA who wanted to switch things up from the usual boring video and had a young girl give a tour of a property listing. That video went pretty viral and landed them on the local news. How often does a property listing video go viral? I’m guessing not very often.
I’ve said it before that doing the unexpected is one way of getting people talking about and sharing your video. That’s what makes kids so special because they really do say the darndest things and they bring that element of the unexpected without fail.
That is why incorporating them in your marketing is just a stellar idea and if you don’t believe me then try this: Go to YouTube and search for “Buzzfeed Kids” and see how adorable they can be. Or how about just start typing “Kids Explain... “ and select any one of the suggested searches. Did I just ruin your entire day? Sorry but you’ll thank me later.
Seriously, there are hundreds of ways to bring children into your marketing strategy with relevance. Have them review products, they could explain complex elements of your business or just pretend to be your sales staff. There are so many ways for it to be fun entertaining and even informative.
So if you are interested in doing something different and fun with your marketing, think about incorporating kids. Those adorable little people can turn any boring subject into something worth watching. Include baby animals too and you might just win the internet.