Today I am making an entrepreneurial breakfast and i wanted to share with you my recipe for Marketing Success. A delicious recipe that has been perfected over many years as a business marketing and video professional, plus it’s vegan and gluten free.
My company BFresh.Media is a video production and creative agency so as you can see I have stepped up my production quality for this morning’s video for a very special episode.
Let’s get started. All good marketing starts from the ground up with our branding ingredients. Branding base is made up of one part Creative Concept, you know catchy name and what you offer that sets you apart from your competition. Then you want to add in 2 parts Business Planning - an understanding of how your business will operate and where you want to take it in the future. Planning can be very dry but it’s a crucial ingredient that’s going to hold everything in place. Next add in one part Execution. You know it’s one thing to say you offer the best product or service but it’s another thing to actually deliver the best. Then you're going to want to add a generous amount of good Customer Service. A lot of people don’t think about customer service as a branch of your marketing but it most certainly is and will add a lot of sweetness instead of leaving a sour taste in the mouth.
Next you're going to add a teaspoon of Great Design and that’s also going to help things stick together especially when it rises. Then add a pinch of salt, that’s for flavour of course.
Then in a separate bowl you want to start with 1 cup of your Target Audience. Next we will add in a good amount of Insight into who they are and what they like and how they should respond to your advertising. You want that to soak for a while so it absorbs a lot of that important data. Then we’ll add a Measurable Goal. Now in this case we’re using new Facebook likes and YouTube subscribers as our goal but you can substitute that for website visits, calls, or better yet, pure organic sales, always in season at your local Farmer’s Market.
Next add a splash of Calculated Risk. That’s the bit of wow flavour that your audience might not expect but will get them coming back for more. Without that bit of fun risky flavour your advertising can be a little bland.
Now finally we’re going to blend our brand and our advertising campaign together and whisk it really well. It’s important to get all the lumps out. Look at that Consistency, the way the design, and messaging all blend together really smooth. Consistency is key, I always say.
What’s left is Distribution. Getting that advertising out to your audience through different media sources, digital including all your social media channels, print, maybe radio, television etc. It’s important to not put it all your batter into one dish in case it burns or the dish turns out to be completely useless.
When you let that bake in the oven it will come out hot and ready, perfect almost every time. You want to keep in mind that there is always room for improvement. Keep trying and playing with those proportions, try new ingredients and remember that It Can Always Be Better. The learning you take from each campaign will help you improve the next one.
And there you have it, my recipe for marketing success, the breakfast of entrepreneurs.