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Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz

Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]

Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture

It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]

Happy Freakin’ Monday Ep 28 – The RnR of Advertising

No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember  through use of Repetition and Recognition… see it’s already working. […]

Happy Freakin’ Monday Ep 26 – Start Planning Your Holiday Campaign

I know! It seems way too early to be talking about the Holidays… unless you’re in marketing. As much as I hate to say it, the Holiday season is right around the corner. However, that means that it’s not too late to start planning your campaign. The holiday season is obviously a good time for many businesses, especially […]

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