Happy Freakin’ Monday Ep 18 – Greatest Lesson In Customer Service
This is the greatest customer service lesson I learned when working in retail. It’s simple, it is “always return the toaster.” Let’s say that someone came to your business, to return a toaster but the problem is that you don’t sell toasters. What do you do? Well this actually happened once when I was working […]
Happy Freakin’ Monday Ep 17 – Happy Canada Day!
I am taking a bit of some time to just not work so hard today on a Holiday Monday. Also I’m rearranging my studio and it’s a bit of a mess right now. So it’s a short one to say that you should do the same. Enjoy your Holiday and be safe, be happy, and we […]
Happy Freakin’ Monday Ep 16 – 2 Tactics for Customer Retention
School’s out for summer. What does that mean for your marketing? Does your business slow down or speed up this time of year? No matter what your seasonality it’s important to keep your marketing going even when your audience is on vacation. However, instead of focusing on acquiring new customers, a slow season can be […]
Happy Freakin’ Monday Ep 15 – 3 Ways To Lock Down Your Brand Like A Bank
If your graphic designer asks you for your logo and you send them a pixelated jpeg, then you have a problem. Or worse, you say to them, “if that doesn’t work, try this one…” attaching an equally low resolution image that looks different from the original logo. My experience with brand consistency came from working […]
Happy Freakin’ Monday Ep 14 – Why Live Video is Important
I just saved myself so much time I almost don’t know what to do. To give you an idea, my typical Monday morning I spend a good chunk of time finalizing my Happy Freakin Monday videos. I need to export them for Youtube, Facebook, Instagram and then creating the thumbnails and captions… It’s a lot […]
Happy Freakin’ Monday Ep 13 – Recipe For Marketing Success
Today I am making an entrepreneurial breakfast and i wanted to share with you my recipe for Marketing Success. A delicious recipe that has been perfected over many years as a business marketing and video professional, plus it’s vegan and gluten free. My company BFresh.Media is a video production and creative agency so as you […]
Summer Baycation Tourism Video – Sponsorship Opportunity
BFresh.Media is looking for a sponsor for our “Summer Baycation” tourism and lifestyle video of Collingwood and The Blue Mountains. We have big plans to create a new viral campaign and you could be the headliner as Presented By. This campaign is based on a proven concept that generated over 10,000 views in 10 days […]
Happy Freakin’ Monday Ep 12 – Top 5 Reasons Why Your Marketing Should Tell Good Stories
Storytelling is part of our evolution. It’s how early humans passed on knowledge for survival and a better way of life. New Research also suggests that within a hunter-gatherer community, a good storyteller is valued above most others. Meaning that community members would rather hear a good story than eat a good meal. So what […]
Happy Freakin’ Monday Ep 11 – Education Is The New Sales Pitch
Am I alone in thinking that if someone is pushing hard to sell me something, then it’s probably because I don’t really need it? I think a lot of people have an aversion to the sales pitch because we can often see right through it or maybe it’s because I struggle with sales myself that […]
Happy Freakin’ Monday Ep 10 – How To Write A Content Calendar
If you’re anything like me, you probably dove headfirst into a content strategy without much of an overall plan… In which case, it’s not really a “strategy” at all but more like systematic content creation. Well the good news is that it’s never too late to take your content marketing to the next level with […]
