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Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz

Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]

Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture

It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]

Happy Freakin’ Monday Ep 28 – The RnR of Advertising

No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember  through use of Repetition and Recognition… see it’s already working. […]

Happy Freakin’ Monday Ep 27 – Nike’s New Ad is Amazing

“Believe in something, even if it means sacrificing everything.” Nike just dropped a bomb of an ad last week and here is why it is so important, and why I think it will go down as one of those commercials that people will talk about for a very long time. The quote above spoken by […]

Happy Freakin’ Monday Ep 26 – Start Planning Your Holiday Campaign

I know! It seems way too early to be talking about the Holidays… unless you’re in marketing. As much as I hate to say it, the Holiday season is right around the corner. However, that means that it’s not too late to start planning your campaign. The holiday season is obviously a good time for many businesses, especially […]

Happy Freakin’ Monday Ep 23 – Stay Consistent, Stay Top of Mind

Sometimes consistency can be hard. If I were to do these videos whenever I felt like it, you wouldn’t hear from me that often… certainly not today after just returning from an exhausting 2 days of travel with my family. Doing this video today has not been an easy task. Sometimes however, you need to […]

Happy Freakin’ Monday Ep 20 – Avoid Wasting Advertising Dollars

Today I want to talk about how easy it can be to throw money at advertising and hope for the best. Well hope no more, here are 3 simple things that you can do to avoid wasting your advertising dollar.   I know a lot of businesses that still invest in print and in certain […]

Happy Freakin’ Monday Ep 19 – Selling Experiences

Do you sell a product or service that cannot be found anywhere else in the world? Probably not. So why do your customers go to you and not someone else? It’s all about the experience. No matter what business you’re in, no matter what product or service you are selling, the experience is what your […]

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