Why I’m Installing Theater Seats In The Studio
I’ve always been service oriented. To me it is important to make sure clients and customers are comfortable and well looked after. I feel like there are very few jobs and professions where this should not or does not apply. Maybe that’s my nature but I believe that this approach has helped me succeed not […]
Why We Don’t Shoot Weddings, And Other Life Advice
Yes, I know there’s money to be made from weddings… but not by me. I feel the need to answer this question as it comes up often. Especially after producing a promotional video for Around the Bay Wedding Show in Wasaga Beach this past spring. … in case you missed it… Most people are perplexed […]
What is Direct Response Advertising?
Direct response advertising is very popular among retailers and not for profits because when done properly, it is a highly effective form of advertising. In my experience, most small businesses use this form of advertising without even knowing it. So what is DR? well let’s break it down. The term “direct” refers to the targeting […]
The Difference Between Marketing and Advertising
I was recently asked by a new client, What is the difference between Marketing and Advertising? Well this may seem like a simple question to some, it’s actually a fairly common one. To me, there are no simple questions I always take pride in trying to educate (even potential) clients, to help them up their […]
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