Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz
Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]
Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture
It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]
Happy Freakin’ Monday Ep 28 – The RnR of Advertising
No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember through use of Repetition and Recognition… see it’s already working. […]
Happy Freakin’ Monday Ep 26 – Start Planning Your Holiday Campaign
I know! It seems way too early to be talking about the Holidays… unless you’re in marketing. As much as I hate to say it, the Holiday season is right around the corner. However, that means that it’s not too late to start planning your campaign. The holiday season is obviously a good time for many businesses, especially […]
Happy Freakin’ Monday Ep 24 – Be Different
[siteorigin_widget class=”SiteOrigin_Widget_Headline_Widget”][/siteorigin_widget]
Happy Freakin’ Monday Ep 23 – Stay Consistent, Stay Top of Mind
Sometimes consistency can be hard. If I were to do these videos whenever I felt like it, you wouldn’t hear from me that often… certainly not today after just returning from an exhausting 2 days of travel with my family. Doing this video today has not been an easy task. Sometimes however, you need to […]
Happy Freakin’ Monday Ep 15 – 3 Ways To Lock Down Your Brand Like A Bank
If your graphic designer asks you for your logo and you send them a pixelated jpeg, then you have a problem. Or worse, you say to them, “if that doesn’t work, try this one…” attaching an equally low resolution image that looks different from the original logo. My experience with brand consistency came from working […]
