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Happy Freakin’ Monday Ep 18 – Greatest Lesson In Customer Service

This is the greatest customer service lesson I learned when working in retail. It’s simple, it is “always return the toaster.” Let’s say that someone came to your business, to return a toaster but the problem is that you don’t sell toasters. What do you do? Well this actually happened once when I was working […]

Happy Freakin’ Monday Ep 17 – Happy Canada Day!

I am taking a bit of some time to just not work so hard today on a Holiday Monday. Also I’m rearranging my studio and it’s a bit of a mess right now. So it’s a short one to say that you should do the same. Enjoy your Holiday and be safe, be happy, and we […]

Happy Freakin’ Monday Ep 16 – 2 Tactics for Customer Retention

School’s out for summer. What does that mean for your marketing? Does your business slow down or speed up this time of year? No matter what your seasonality it’s important to keep your marketing going even when your audience is on vacation. However, instead of focusing on acquiring new customers, a slow season can be […]

Happy Freakin’ Monday Ep 15 – 3 Ways To Lock Down Your Brand Like A Bank

If your graphic designer asks you for your logo and you send them a pixelated jpeg, then you have a problem. Or worse, you say to them, “if that doesn’t work, try this one…” attaching an equally low resolution image that looks different from the original logo. My experience with brand consistency came from working […]

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