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Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture

It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]

Happy Freakin’ Monday Ep 28 – The RnR of Advertising

No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember  through use of Repetition and Recognition… see it’s already working. […]

Happy Freakin’ Monday Ep 27 – Nike’s New Ad is Amazing

“Believe in something, even if it means sacrificing everything.” Nike just dropped a bomb of an ad last week and here is why it is so important, and why I think it will go down as one of those commercials that people will talk about for a very long time. The quote above spoken by […]

Happy Freakin’ Monday Ep 26 – Start Planning Your Holiday Campaign

I know! It seems way too early to be talking about the Holidays… unless you’re in marketing. As much as I hate to say it, the Holiday season is right around the corner. However, that means that it’s not too late to start planning your campaign. The holiday season is obviously a good time for many businesses, especially […]

Happy Freakin’ Monday Ep 23 – Stay Consistent, Stay Top of Mind

Sometimes consistency can be hard. If I were to do these videos whenever I felt like it, you wouldn’t hear from me that often… certainly not today after just returning from an exhausting 2 days of travel with my family. Doing this video today has not been an easy task. Sometimes however, you need to […]

Happy Freakin’ Monday Ep 10 – How To Write A Content Calendar

If you’re anything like me, you probably dove headfirst into a content strategy without much of an overall plan… In which case, it’s not really a “strategy” at all but more like systematic content creation. Well the good news is that it’s never too late to take your content marketing to the next level with […]

Happy Freakin’ Monday Ep 9 – Nothing to Talk About

I need a content calendar

I won’t lie, I left planning this video to the last minute and guess what, I have no idea what to talk about this week. That’s why “write a content calendar” is at the very top of my to- do list. When it comes to procrastinating the planning phase I can be just as guilty […]

Happy Freakin’ Monday Ep 8 – The Draw

Last week we announced our giveaway, 2 free flight gift certificates to Edenvale Aerodrome. Anyone could enter by liking our page or following us on Instagram and tagging someone in the comments section. All those who entered were put into our draw and to keep things fair and random I’ve enlisted my 8 month old […]

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