Happy Freakin’ Monday Ep 8 – The Draw

Last week we announced our giveaway, 2 free flight gift certificates to Edenvale Aerodrome. Anyone could enter by liking our page or following us on Instagram and tagging someone in the comments section. All those who entered were put into our draw and to keep things fair and random I've enlisted my 8 month old son to draw the winning name. 

So there you have it, a giveaway is just a fun way to engage your audience and it doesn't need to be complicated. Ask for the like and tags and don't forget to promote that post in order to reach as many people as possible.

See you next week!

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Happy Freakin’ Monday Ep 7 – Giveaway!

Who doesn’t love free stuff?

What about a free flight? That’s right, I’m giving away 2 gift certificates for a free flight for you and a friend or family member to take a tour of beautiful Simcoe County.

Last year I did some promo videos for The Edenvale Aerodrome, a privately owned airport, located between Stayner and Barrie on Hwy 26. They threw in some gift certificates and I thought I might use them but with an infant in the house, I can hardly find time to shower let alone take an airplane tour. Instead we’re giving them away to one lucky person!

There are 2 gift certificates which entitle each bearer to one 45 minute flight. There is no set date, all you need to do is call ahead and book the tour, together or separately. I should point out that they do expire August 1st 2018 so you just need to book it before then which is still lots of time.

Giveaways are a great way to get people excited and engaging on your social media. It’s really easy and can be a lot of fun too. Typically you want to try and leverage the opportunity for exposure and audience growth. How you do that typically is by asking that participants follow you and then tag someone or share the post.

To be entered into our draw, here's what you need to do:

  1. Find us on Facebook and or Instagram (@bfresh.media on both) and follow us if you don't already
  2. Comment on the giveaway video post and tag someone you would give the flight to or take with you.

I wanted to keep it pretty simple. Sometimes these giveaways can get a little too complicated, asking people to like, comment, and share, then tag three people, write a review, and then dance a jig... ok maybe not so convoluted but there is certainly a point where it becomes too much of an ask for a lot of people because you’re essentially asking them to spam all their friends or sign up for something which has no long term value for them.

As people become more savvy and protective of their information and social media activity, it’s important to be aware of that and really try to respect your audience by not resorting to cheap tactics. That’s why content marketing is so great because yes you’re building your audience more gradually over time, but it is a relationship that is built on trust and that is so vitally important to your long term success.

Anyway, stay tuned next week to find out if you are the lucky winner. You should also check out Edenvale Aerodrome’s website for more information about them: http://www.edenflight.com/

Winner will be announced next week, April 30 so stay tuned!

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