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Happy Freakin’ Monday Ep 49 – 3 Brand Benefits of Community Involvement

Let’s talk about Community Involvement, which is not to be confused with community engagement. Engagement more often refers to social media engagement. NO, today I’m talking about getting off the computer, out into the real world and doing something good for your community. Community Involvement is about giving back and getting involved in community events […]

Happy Freakin’ Monday Ep 47 – More Effective Print Advertising

If you’re a small business advertising in print then there is a good chance that your ad is not very effective. I can say this, with confidence because I see this problem in a large majority of print ads in all of the local publications around me. I will also add that it’s not the […]

Happy Freakin’ Monday Ep 41 – Head Shot Giveaway

Just in case you’re counting, I did sort of skip an episode last week but that’s only because I just got out of the hospital after a 2 night stay with a severe case of vertigo. That being said, I’m still recovering a little bit so that’s why I’m looking extra rough on this Happy Freakin’ Monday.  […]

Happy Freakin’ Monday Ep 39 – More Effective Advertising in 3 Steps

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Effective advertising doesn’t need to be complicated. In fact, some of the best advertising ever produced is extremely simple. Simplicity is really the underlying theme of today’s episode. That’s because far too often I see ads that are overly complicated, wordy, and trying to convey too much information that make the ad completely ineffective.  So […]

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