The End of Happy Freakin’ Monday?

First I want to start by saying thanks to everyone for watching and supporting me. After 60 episodes of Happy Freakin' Monday I have to put this aside to focus on some other big and exciting projects. I can't tell you what those are right now but If you stay tuned to our social media channels we will be posting some big announcements soon. 

I hope to be back at this very soon but I cannot say how long that will take to get the time to do this again. It's a pretty big commitment to film every week but it has been a blast and I hope you've enjoyed it. I hope you've learned something and been motivated to make some better, more educated marketing decisions for your business. Until next time!

Have A Great Week!

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Happy Freakin’ Monday Ep 59 – Goodbye Google+ RIP

This is not breaking news by any means. I believe Google announced back in December that Google+, their attempt at taking on Facebook, had failed and was shutting down. Unlike other forgotten platforms of yesteryear such as myspace, Google was not going to even pretend that it was still successful. They, like most of us, wanted to just forget that it ever existed, delete everything, and move on. So as of this month, everything is gone for good and the platform is just a memory.

I know what you're thinking, "I never used it so why should I care?". Well here is my public service announcement about why it might be important to you.

If you were like me, you thought "it's Google", I better at least give Google+ a try because it might help my search ranking and SEO. Now I'm not sure if that was absolutely true but I don't think I was the only one with this thought. I know a lot of web developers and digital marketers who, when it first came out, recommended setting up an account and linking to it from your website. We all thought it was important.

My first mistake was linking to a social media platform that I wasn't using. I know I shouldn't do that, but again it was google, which somehow felt different from pretending I use snapchat (which I don't).

But now that it's gone, we can all forget this ever happened. However, in order to do that make sure you delete those links from your website to your (now non existent) Google+ account. Someone else might have set it up for the exact same reason that I did, because it was supposed to be this big important social media platform that would give Facebook a run for their money. But it wasn't and it didn't. So go and double check your website to make sure you don't have a link to Google+. That is my PSA for today. The irony here is that Google definitely does not like broken links on your website, even if those links are to their own failed social media platform.

So goodbye Google+, we won't miss you because we didn't even realize that you were gone, but you are at peace now... with Blockbuster. Farewell.

Have A Great Week!

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How To Add Captions To Facebook Videos

I have already explained in another blog post why captions are important and a must have for facebook videos. You can find that post here. I should also add that this guide is for business pages. Now that that’s out of the way, let’s get started with this quick how to.

1. First thing’s first, you want to make sure you have a video player installed that can support caption or subtitle files. That’s because we will use this to preview our captions later. I use VLC by VideoLan because it’s free, doesn’t do annoying updates all the time and supports a wide variety of video formats as well as subtitles. You can download VLC here if you like: http://www.videolan.org/index.html

2. The next thing is to create a text document using notepad. Save the file as whatever you like but we will change the file name for uploading to facebook later.

3. The formatting of the text document is very important and must follow this structure but once you get it, it’s really quite simple. Here is a sample:


    
1
00:00:1,000 --> 00:00:4,000
Hello internet, this is Ben Frisch
from BFresh.Media

2
00:00:4,000 --> 00:00:7,000
I launched this video production company
back in November of 2015
    
  

bencaption_1

  • Each new caption block must start with 1, then the next 2, and so on. If you find that a certain line is not showing up in your video, check to make sure all of these numbers are in order and that you don’t have any duplicates. (easy to miss when copying and pasting)
  • This part (00:00:1,000 –> 00:00:4,000) refers to the timecode in the video. It is the exact start time (on the left) and end time (on the right) for each block of caption text. It displays hours:minutes:seconds:frames. I typically just stick to the seconds and don’t bother getting to the minute detail of what frame did that line end on.
  • Below the timecode is the copy. It will display exactly as it does in your text document with regard to the number of lines and how long each line is. I typically try to keep each line around 40 characters max and don’t do more than 2 lines at a time. 3 lines starts taking up too much screen space and drawing away from the visuals on screen.
  • Once you have your script copied into the word document or you’ve transcribed the video and timed out all of the captions, you then want to save the file and load it into your video player to test it. That’s why you want a video player that supports captions/subtitles because it’s easier than testing on your already uploaded Facebook video.

4. Next, to test the file, open your video in VLC and pause it. At the top menu select Subtitle>Add Subtitle File… and load the text document you just created. Now as you playback the video, you should see subtitles on screen. Again, if some are missing, it may be a problem with your formatting. Also note that the appearance (font, color, size, etc.) depends on the player and you don’t have any control over that. So it may look different than what you have seen on Facebook but once you upload it the captions will look the same as all the other videos. As you play the video with the captions on you may notice certain tweaks that need to be made with regard to the timing. As you change the text document, save it and then reload it to see the result.

5. The last thing I would suggest is copying everything into a word processor with spell check. Obviously notepad is lacking in that department so you can never be too careful. Once you’ve tested and spellchecked your file then there is only one last thing to do before uploading the file to Facebook.

6. “.srt” is not a common format so saving from notepad or even word is not an option. Therefore you will need to convert the file online. I use this website https://www.subtitle-converter.com/ but a quick google search for txt to srt file converter will connect you with several options. Basically just upload the text file and then download the converted file.

7. When you save the file from the conversion the name needs to follow a specific format for Facebook to recognize it. Name your file “filename.en_US.srt” (“filename” being whatever you want by the way.)

leoncaption_1

Now you are all set to upload this file to your video and increase your engagement. Aside from just capturing someone’s attention, however, is that you can include multiple languages that will be recognized automatically by the user settings. So if you want to be inclusive and translate your script into other languages, you have the option to do that.

You can include captions in multiple languages with your video by uploading a SubRip (.srt) file with it. Each SubRip file must be saved using the format: filename.[two-letter language code]_[two-letter country code].srt

And that’s it, I hope this was helpful, and now you have no excuse not to include captions in your Facebook videos anymore.. Leave a comment if you have any difficulty and I’d be happy to help.

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