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Happy Freakin’ Monday Ep 41 – Head Shot Giveaway

Just in case you’re counting, I did sort of skip an episode last week but that’s only because I just got out of the hospital after a 2 night stay with a severe case of vertigo. That being said, I’m still recovering a little bit so that’s why I’m looking extra rough on this Happy Freakin’ Monday.  […]

Happy Freakin’ Monday Ep 39 – More Effective Advertising in 3 Steps

advertising tip, advertising advice, better marketing, better advertising, be a better marketer, best advertising advice,

Effective advertising doesn’t need to be complicated. In fact, some of the best advertising ever produced is extremely simple. Simplicity is really the underlying theme of today’s episode. That’s because far too often I see ads that are overly complicated, wordy, and trying to convey too much information that make the ad completely ineffective.  So […]

Happy Freakin’ Monday Ep 38 – Marketing VS Taxes

It’s almost December and I was thinking about the dreaded Tax season because with year end coming, how can I not? However, I hesitate to even mention the “T” word because I know a lot of business owners hate to hear it. Which is funny to me, but understandable. I used to hate the word too until […]

Happy Freakin’ Monday Ep 37 – Black Friday Marketing PSA

You probably don’t need to be reminded but I’m going to remind you anyway… Black Friday is coming and it’s a great time to offer a sale or promotion to your customers both new and returning who are probably looking for a deal this time of year. It’s really not hard to do, all you […]

Happy Freakin’ Monday Ep 36 – Endangered Syndrome Generating Buzz

The Canadian Down Syndrome Society has launched a campaign to apply for endangered species status with the International Union for the Conservation of Nature (IUCN). I didn’t intend on talking about buzzworthy advertising again this week but I really want to talk about this controversial move from a charity that knows how to get people’s […]

Happy Freakin’ Monday Ep 35 – Generating Buzz Pt2

Last week I dressed up as a really lame bee for halloween to talk about generating buzz with your marketing. I shared 2 ways to appeal to your audience in a way that will get people talking about your brand and you can find that post here: How To Generate Buzz Pt 1. This week I […]

Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz

Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]

Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture

It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]

Happy Freakin’ Monday Ep 28 – The RnR of Advertising

No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember  through use of Repetition and Recognition… see it’s already working. […]

Happy Freakin’ Monday Ep 27 – Nike’s New Ad is Amazing

“Believe in something, even if it means sacrificing everything.” Nike just dropped a bomb of an ad last week and here is why it is so important, and why I think it will go down as one of those commercials that people will talk about for a very long time. The quote above spoken by […]

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