Happy Freakin’ Monday Ep 37 – Black Friday Marketing PSA
You probably don’t need to be reminded but I’m going to remind you anyway… Black Friday is coming and it’s a great time to offer a sale or promotion to your customers both new and returning who are probably looking for a deal this time of year. It’s really not hard to do, all you […]
Happy Freakin’ Monday Ep 36 – Endangered Syndrome Generating Buzz
The Canadian Down Syndrome Society has launched a campaign to apply for endangered species status with the International Union for the Conservation of Nature (IUCN). I didn’t intend on talking about buzzworthy advertising again this week but I really want to talk about this controversial move from a charity that knows how to get people’s […]
Happy Freakin’ Monday Ep 35 – Generating Buzz Pt2
Last week I dressed up as a really lame bee for halloween to talk about generating buzz with your marketing. I shared 2 ways to appeal to your audience in a way that will get people talking about your brand and you can find that post here: How To Generate Buzz Pt 1. This week I […]
Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz
Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]
Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture
It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]
Happy Freakin’ Monday Ep 28 – The RnR of Advertising
No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember through use of Repetition and Recognition… see it’s already working. […]
Happy Freakin’ Monday Ep 27 – Nike’s New Ad is Amazing
“Believe in something, even if it means sacrificing everything.” Nike just dropped a bomb of an ad last week and here is why it is so important, and why I think it will go down as one of those commercials that people will talk about for a very long time. The quote above spoken by […]
Happy Freakin’ Monday Ep 26 – Start Planning Your Holiday Campaign
I know! It seems way too early to be talking about the Holidays… unless you’re in marketing. As much as I hate to say it, the Holiday season is right around the corner. However, that means that it’s not too late to start planning your campaign. The holiday season is obviously a good time for many businesses, especially […]
Happy Freakin’ Monday Ep 24 – Be Different
[siteorigin_widget class=”SiteOrigin_Widget_Headline_Widget”][/siteorigin_widget]
Happy Freakin’ Monday Ep 23 – Stay Consistent, Stay Top of Mind
Sometimes consistency can be hard. If I were to do these videos whenever I felt like it, you wouldn’t hear from me that often… certainly not today after just returning from an exhausting 2 days of travel with my family. Doing this video today has not been an easy task. Sometimes however, you need to […]
