Happy Freakin’ Monday Ep 53 – Digital Main Street – Grants for Ontario Businesses
If you own and operate a business in any “Downtown” area of any city or town in Ontario, then you might qualify for this digital marketing grant called Digital Main Street. It is funded by the Province of Ontario in partnership with the Ontario BIA Association. It is pretty awesome because they are giving away […]
Happy Freakin’ Monday Ep 52 – 1 Video Every Monday For A Year – 5 Lessons Learned
Welcome to episode 52 of Happy Freakin’ Monday which means that I’ve been creating and posting a video per week for one full year. Ok, so not every video was specifically about marketing and there were 2, or 3 at most, that were just to say “hey not doing a real video this week…” but […]
Happy Freakin’ Monday Ep 51 – Ads from Nike & Tim Hortons You Need To Watch
Today I was just going to talk about Tim Horton’s recent “Legends of Roll Up” series as part of the “Roll Up The Rim To Win” Campaign but Nike dropped another new “Dream Crazy” ad, last night during the 2019 Oscars, and damn, it’s another one worth talking about. I mean, I don’t know that […]
Summer Baycation Tourism Video – Sponsorship Opportunity
BFresh.Media is looking for a sponsor for our “Summer Baycation” tourism and lifestyle video of Collingwood and The Blue Mountains. We have big plans to create a new viral campaign and you could be the headliner as Presented By. This campaign is based on a proven concept that generated over 10,000 views in 10 days […]
Happy Freakin’ Monday Ep 6 – Promoting Others
Promoting others in your marketing? I know that sounds completely contradictory to the very definition of Marketing but hear me out. I’m not saying go out and get a billboard for your competitor, no I’m talking about a really simple way to get social on social media. When it comes to Content Marketing specifically, it […]
Happy Freakin’ Monday Ep 5 – Content Marketing
Content Marketing. What is it and why does it work? Well to give you a hint, what I’m doing with the Happy Freakin’ Monday video series is a good example. Content marketing is a strategy that involves the creation and distribution of valuable content which could be video, blogs, or social media posts. The key word here is […]
Happy Freakin’ Monday Ep 4- Promote Videos on YouTube
If the only digital advertising you do is boosting your Facebook videos then you need to watch this. YouTube is an equally massive audience and promoting your videos is just as easy! For most of my clients, navigating through Google Adwords to set up a campaign is not an option. Most business owners and marketers […]
Happy Freakin’ Monday Ep 3 – Kids!
Apparently in Hollywood, directors often say, “never work with kids or pets”. When it comes to your marketing, the opposite applies. Kids can make the most boring videos worth watching. Take for example real estate listing videos. A few years ago, there was an agent out of the GTA who wanted to switch things up […]
Happy Freakin’ Monday Ep 2 – Embed Facebook Videos
Welcome to my new video series Happy Freakin’ Monday. This is my wake up call to kick your marketing strategy out of bed. Coming Every Monday morning, I will be sharing insights and marketing strategies from the comfort of my PJs. Grab yourself a coffee and settle in; it’s gonna be fun. Today’s episode is for […]
Winter Baycation – A New Approach to Tourism Videos
We had a proven concept. Our “Newfoundland in 10 days” video has been viewed over half a million times and continues to perform (whenever people start planning their trips to Newfoundland) with extremely positive engagement. That video has increased our Facebook page likes by about 330% but that is a very broad audience and where […]