Happy Freakin’ Monday Ep 57 – So You Think You Need Social Media Influencers

So you think you need an influencer. Influencers of course are the buzz word of 2019 and it seems like a lot of people think they are the golden ticket of advertising. I’ve heard a lot of big brands and even small businesses talking about social media influencers. They want them, they use them, but do you really need them? 

First of all, what is a social media influencer? We’ll they’re a person of influence of course. You’ve seen them, you probably follow, models, celebrities, or everyday average people on Instagram, Youtube, twitter, Facebook, or a blog. Basically they are someone who has been very successful with content marketing and they have an audience. They might be reviewing products, blogging about a specific topic like food, fitness, travel, or parenting but when we break it down they are simply access to an audience. That’s the most important point, you have to think of influencers like they are a channel.

Influencers have that title because they have been known to influence people's opinions and shopping habits through their content marketing. That is why I think there is this perception that they are the golden ticket. Like if you can get an influencer to blog or post about you, then you will be set for life. Sadly that’s not true.

I’m sorry to keep bringing the reality check but here are 3 reasons why I think influencers are not necessarily the golden ticket, of advertising that you might think they are:

1. Audience and demographics.

This is something I’m constantly preaching about. If you’re spending money on a channel and you don’t know anything about the audience, then you might as well throw your money away. For example, if you operate a local bakery and you want your brand to be featured by influencers, first of all you better make sure they are food bloggers. Second, where is their audience located? Are they also local? Are they global? Are they even real? Unfortunately it is really easy to buy followers on instagram and appear to be a person of influence. My point is that just like any TV, Radio, or Print campaign, there is work to be done on researching choosing the right channels with the right audience.

2. Media coverage

Influencers can be a really good way to target niche audiences. People who have very specific likes and interests. However, influencers should be an add on to your existing campaigns, not your entire budget. That’s because you’re often dealing with smaller segments of the population which can support your mass marketing but should never replace it.

3. Authenticity

YouTube has certainly been cracking down over the years on content creators who post product reviews. If a company provides free products or services for review then it needs to be disclosed because that is considered an advertisement. Audiences are also becoming more savvy and skeptical when it comes to this that blurred line between advertisement and legitimate review or experience. People want authentic and unbiased content that doesn’t always feel like advertising. When it comes to instagram, there is no regulation like on youtube and audiences are becoming more aware of the sponsored content and that might hurt some influencers as consumers try more and more to avoid advertising.

Basically if you work in areas like food, fashion, travel, technology, or most consumer packaged goods, then influencers might be something to explore. But like any campaign, do your homework, and don’t give your money or products to anyone claiming to be an influencer because it might be that the only person they are influencing is you, to give them money.  

Have A Great Week!

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Happy Freakin’ Monday Ep 56 – Selling Fools Gold

Here it is, the video you've been waiting for. How to GET RICH tomorrow without any effort, investment, or stress. That's right, it's time you learn how to make it rain. Oh yeah, and did I mention it’s easy? It’s super easy.

Ok sorry for leading you on but I see a lot of these advertisements on YouTube. You know, those  guys showing off their sports cars and their houses, or shooting from a beach to sell you on their money making “system” that has “worked for so many others”. They show you cheques and bank statements that “prove” it works.

I can’t tell you how much those ads annoy me... they annoy me a lot.

The reason is that coming from the world of self employment I know that it is anything but easy and effortless. Pretty much all of my clients are entrepreneurs, I am an entrepreneur as well and I don’t know anyone who found a way to make tonnes of money overnight. If anyone tells you they can, they’re lying and probably trying to sell you something.

Don’t get me wrong, it is obviously possible to make a lot of money quickly but it takes a machine and someone needs to build that machine and maintain it. That’s what takes energy, hard work, and sacrifices. Go ahead an name your business success Icon. Did they get rich overnight? NO! They might have a business that works like a fine tuned machine now but getting there was a major struggle.

I’m sorry if I’m crushing any of your dreams but being an entrepreneur is hard work and it’s even proven to be hazardous to your health. We are at higher risk of depression, anxiety, drug addiction, just to name a few. Probably because while we’re pushing through the grind, there are people out there selling this nonsense that it’s easy and you can make thousands of dollars a month without any effort. Ya it annoys me.

So if you’re self-employed and wondering if it’s worth it, If it’s going to be a huge failure (as I have too) just know that you’re not alone. We have all been there and it is always going to be an uphill battle but finding your success after what you’ve been through will make it that much more special because you built that machine all on your own.

Have A Great Week!

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Happy Freakin’ Monday Ep 55 – The Second Rule of Driving A Branded Vehicle

Well this wasn't originally my topic for the week BUT, sometimes things don't go exactly to plan. So I'm putting work on hold and looking after my son this morning but thought why not get a car wash! I mean it's spring and we have had a brutal winter so I am in desperate need of a good wash to keep the BFresh Mobile looking well... Fresh.

Considering that last week I talked about the cardinal rule of driving a branded vehicle, I thought I would address the obvious second which is to keep it clean. Now some might think that is the first rule but to me it's a lot less important than driving carefully and respectfully on the road. I believe that our actions speak louder and yes it's important to maintain a good appearance but if you act like a jerk, then you're still a jerk, no matter how you look.

Not to mention that it's really hard to keep your car clean in winter. It's like bathing a pig, what's the point? Now that it's spring however, I am hopeful that we are done with all the snow and salt and we can all look forward to beautiful weather and nice, clean shiny cars.

Have A Great Week!

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Happy Freakin’ Monday Ep 54 – The Cardinal Rule of Driving A Branded Vehicle

Branded Vehicles are amazing. It's like driving a billboard, everywhere you go, promoting your business. I own one, and I recommend this type of brand advertising to almost everyone.

If you own your own business, you just can't beat the level of professionalism and  exposure that a branded vehicle offers. Even an actual billboard will cost far more for just a single year of media but the great thing about wrapping your vehicle is that it's one cost to do it and it's there as long as you own your car. Even if you re-wrapped your car every 5 years, nothing will come close to how efficient and inexpensive this can be. I honestly cannot stress how amazing a branded car can be.

However, there is one rule that you should always remember. It is the single most important rule to owning a branded vehicle that should always always be in the back of your mind, no matter how rushed or stressed you may be...

Well to be polite, the number one cardinal rule to driving a branded vehicle is to drive safe. Be careful and courteous on the road because your actions represent your brand that is plastered in big letters on the side of your car or truck.

I drive a branded car myself and sometimes it can be challenging when you're stressed or in a hurry to remember this rule. If you're aggressive or dangerous on the road, it can undo all those benefits I mentioned and really work against you.

So be careful out there and be respectful because you never know when your next customer might be right behind you.

Have A Great Week!

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Happy Freakin’ Monday Ep 38 – Marketing VS Taxes

It's almost December and I was thinking about the dreaded Tax season because with year end coming, how can I not? However, I hesitate to even mention the "T" word because I know a lot of business owners hate to hear it. Which is funny to me, but understandable. I used to hate the word too until I got a bookkeeper and an accountant. Now there's not much to stress about.

That got me thinking tough how Marketing is probably an equally dreadful word as well. There are a lot of similarities between the two but at the end of the day, just like your taxes, the stress and anxiety that the "M" word causes is really easy to avoid.

Here's how your Taxes and Marketing are similar:

1. Both are scary words that we like to avoid

We tend to not like hearing the words because they remind us that we should be doing more. that is understandable because if you're doing them yourself, it can be stressful, time consuming and worst of all, ineffective.  Instead of doing more, and getting better, we often just continue to procrastinate and avoid until the very last minute. 

2. Both are constantly changing

Just like the rules and regulations for your taxes change year to year, so do effective marketing tactics. People are fairly predictable creatures but the variables include consumer interests, new technologies, new media, just to name a few. Staying on top of what's new and what works can be a full time job... I should know, it is my full time job.  Which brings me to my third point:

3. You need to hire a Professional for both

Why have an accountant for your business but not a marketing agency or professional? Just like an accountant brings years of experience and insight along with up to date knowledge, so does a marketing agency. Not to mention creativity! that is just something, I'm sorry to say, many business owners struggle with. 

So struggle and stress no more. It's as simple as that. Hire a marketing professional who can work with your business to develop campaigns that will provide results and ultimately pay for themselves. Taking that weight off your back will help you to focus on what you do best, managing and growing your business. 

Have A Great Week!

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Happy Freakin’ Monday Ep 37 – Black Friday Marketing PSA

You probably don't need to be reminded but I'm going to remind you anyway... Black Friday is coming and it's a great time to offer a sale or promotion to your customers both new and returning who are probably looking for a deal this time of year.

It's really not hard to do, all you need is a compelling offer and start promoting it. This week is usually the time that everyone promotes their Black Friday deals too so you're not late, even if you start promoting your sale on Thursday. 

I did the same actually. I realized that I too could offer a promotion and so I'm offering 20% off all Product Photography orders this week only. See? it's easy.

So don't wait, get your promotion out soon and share share share.

That's it for me this week, just a friendly reminder... in case you were wondering, PSA stands for Public Service Announcement. now you know.

Happy Freakin' Monday!

Have A Great Week!

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