How to Optimize Your Sales Funnel with Video
Those who have been in sales for a while are probably quite familiar with the concept of a sales funnel. It basically works like this: as a potential buyer moves through the different stages of the funnel, they get closer and closer to becoming a paying customer. Sounds pretty straightforward, right? The only problem that […]
5 Tips for Branding Your Videos
Within the last few years, videos have gone from playing a side part in a business’ digital marketing strategy to having a starring role. In fact, one survey found that 93% of marketers considered video to be an important part of their strategy in 2021, up significantly from the 78% in 2015. Since so many […]
How Social Media is Reacting to Short Video Marketing
Short videos on social media are nothing new (anyone remember the once hugely-popular Vine?), but lately they have been taking the social media marketing world by storm. We are now at the point where the majority of videos are under 2 minutes long, and even that’s pushing it – most viewers will only watch a […]
Why You Should Always Ask for a Testimonial from a Client
Sharing customer testimonials is one of the most effective ways of converting visitors into clients and building your business. In fact, a 2020 survey revealed that a whopping 94% of people are more likely to engage with a company after reading positive reviews, so if you aren’t currently asking your clients for testimonials, you may […]
We Have A Drone!
We now have a drone! In full disclosure, I’m still learning as I did crash it once during an early test flight. Luckily it was just a few feet off the ground and a quick blade replacement got me back up in the air. Plus I was almost pecked out of the sky by some […]
Meet The Team Update
Here is another, long overdue update and that is introducing our team. It’s overdue because I’ve been working with most of them for almost 2 years now.
Video Production Update
My last blog post was in April of 2019 so I’m obviously in need of a major update, especially with everything that has been going on with the digital marketing and also the video production side of my business. I want to do an update on all things BFresh.Media so here goes. Digital Service Squad […]
Happy Freakin’ Monday Ep 53 – Digital Main Street – Grants for Ontario Businesses
If you own and operate a business in any “Downtown” area of any city or town in Ontario, then you might qualify for this digital marketing grant called Digital Main Street. It is funded by the Province of Ontario in partnership with the Ontario BIA Association. It is pretty awesome because they are giving away […]
Happy Freakin’ Monday Ep 52 – 1 Video Every Monday For A Year – 5 Lessons Learned
Welcome to episode 52 of Happy Freakin’ Monday which means that I’ve been creating and posting a video per week for one full year. Ok, so not every video was specifically about marketing and there were 2, or 3 at most, that were just to say “hey not doing a real video this week…” but […]
Happy Freakin’ Monday Ep 51 – Ads from Nike & Tim Hortons You Need To Watch
Today I was just going to talk about Tim Horton’s recent “Legends of Roll Up” series as part of the “Roll Up The Rim To Win” Campaign but Nike dropped another new “Dream Crazy” ad, last night during the 2019 Oscars, and damn, it’s another one worth talking about. I mean, I don’t know that […]
