How to Optimize Your Sales Funnel with Video
Those who have been in sales for a while are probably quite familiar with the concept of a sales funnel. It basically works like this: as a potential buyer moves through the different stages of the funnel, they get closer and closer to becoming a paying customer. Sounds pretty straightforward, right? The only problem that […]
5 Tips for Branding Your Videos
Within the last few years, videos have gone from playing a side part in a business’ digital marketing strategy to having a starring role. In fact, one survey found that 93% of marketers considered video to be an important part of their strategy in 2021, up significantly from the 78% in 2015. Since so many […]
How to Storyboard Your Next Video
The storyboard is a storyteller’s best friend. It helps them to visualize their story and plan out the details before they start filming. If you’re planning on making your own video, then it can be helpful to use storyboards as well. In this blog post, we will discuss how to create a storyboard for your […]
Video Marketing Trends for 2022
If you haven’t already jumped on the video marketing bandwagon for your business yet, 2022 is the year to get on board. Video is predicted to make up a whopping 82% of all online traffic in 2022, so you’ll want to make sure that your online content is getting a piece of that action. You […]
Meet The Team Update
Here is another, long overdue update and that is introducing our team. It’s overdue because I’ve been working with most of them for almost 2 years now.
Happy Freakin’ Monday Ep 36 – Endangered Syndrome Generating Buzz
The Canadian Down Syndrome Society has launched a campaign to apply for endangered species status with the International Union for the Conservation of Nature (IUCN). I didn’t intend on talking about buzzworthy advertising again this week but I really want to talk about this controversial move from a charity that knows how to get people’s […]
Happy Freakin’ Monday Ep 35 – Generating Buzz Pt2
Last week I dressed up as a really lame bee for halloween to talk about generating buzz with your marketing. I shared 2 ways to appeal to your audience in a way that will get people talking about your brand and you can find that post here: How To Generate Buzz Pt 1. This week I […]
Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz
Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]
Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture
It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]
Happy Freakin’ Monday Ep 28 – The RnR of Advertising
No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember through use of Repetition and Recognition… see it’s already working. […]