I get asked a lot, “what makes a video go viral?” Well the answer is “a lot of things” but often it just takes a creative idea and little hard work to put it together.
Now granted, this particular video didn’t go viral globally but given the size of the school and surrounding community (school of 100 students in a town of 22k) it certainly did better than most other video advertisements shared by local busineses. And don’t be mistaken, this is 100% an advertisement for Notre Dame de la Huronie.
This video advertisement was created to show off the brand new school and help grow enrollment for the fully French school. Yes we could have done a real estate style tour, but where’s the fun in that? The “fun” part is why it was shared over 60 times. Plus the blooper reel at the end made it extra special. See for yourself, the end result that took a lot of creative planning, coordination, and practice.
So how did we do it? Well a huge credit goes to the Art teacher Mme Nalisa (my amazing wife) who planned the entire video with her grade 5/6 students. Together they mapped out where the camera was going plus the where and when all the students and faculty were to be. They even choreographed that dance and taught it to the whole school. How amazing is that?
We chose the lip dub style because it would be easier for me on the back end. This approach is done in one single take from start to finish so the editing process is very simple. I just dropped in the song and did a little bit of colour correction.
As you can see from the blooper reel however, there were several rehearsals before the final shoot. Because of the large colourful banner that gets destroyed and the silly string mess at the end, we had one chance to get it right and I think they did a pretty amazing job.
For businesses thinking that they want to create a viral video this is just a sample of what that takes. It may require you to step outside of your comfort zone for the sake of creativity and do something that viewers would not expect. Yes, it is more expensive than your traditional advertisement as we would take care of all that extra planning and coordination but that’s the price of creating buzz. That’s what it takes to get people talking about you and sharing your video. There is risk involved absolutely, but it is often very calculated and the payoff can be much better than any traditional advertising approach.
So when someone says to me “I want to make a viral video” my response is: “great, but do you have what it takes?”