What is Direct Response Advertising?
Direct response advertising is very popular among retailers and not for profits because when done properly, it is a highly effective form of advertising. In my experience, most small businesses use this form of advertising without even knowing it. So what is DR? well let’s break it down. The term “direct” refers to the targeting […]
The Difference Between Marketing and Advertising
I was recently asked by a new client, What is the difference between Marketing and Advertising? Well this may seem like a simple question to some, it’s actually a fairly common one. To me, there are no simple questions I always take pride in trying to educate (even potential) clients, to help them up their […]
3 ways video will boost your marketing exposure
Ok so my last blog post Ben’s #1 Reason to Advertise with Online Video, I talked about exposure and how Video advertising leads to way more of that good stuff. But how do you quantify exposure? Why is it so important? Well first let me clarify that exposure should not be your only concern when […]
Ben’s #1 Reason to Advertise with Online Video
Video production should be a part of your marketing strategy. Why? Well it’s 2016 for one, and I know local cable and TV advertising is on the decline, but but seriously, it’s 2016. The fact is that online video can say more and reach farther than you ever imagined. They say a picture is worth […]
Happy Holidays!
Having just launched bfresh.media, we wanted to do something fun to just wish everyone a Merry HoHo… or whatever. It took a few takes but I finally got it right, just in time for the holidays. Check out the video below: [video_lightbox_youtube video_id=”xRzGWHO8ZcI” width=”500″ height=”281″ anchor=”http://bfresh.media/wp-content/uploads/2016/01/PosterFrame.png”] When writing your New Year’s Resolutions, consider adding “be […]
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