Happy Freakin’ Monday Ep 51 – Ads from Nike & Tim Hortons You Need To Watch

Today I was just going to talk about Tim Horton’s recent “Legends of Roll Up” series as part of the “Roll Up The Rim To Win” Campaign but Nike dropped another new “Dream Crazy” ad, last night during the 2019 Oscars, and damn, it’s another one worth talking about. I mean, I don’t know that anyone will be burning their shoes over this one but It’s a good one for sure that you need to watch.

The Tim Hortons spot is far less serious but it caught me off guard. For a brand that typically puts out sappy, emotional ads, (don’t get me wrong, I often do like sappy and emotional) this one was different and that’s why I think it’s great.

The “Legends of Roll Up” is done in a mockumentary style that follows 4 “Legends” of the, quite obviously fake, sport of roll up the rim to win. In case you’re not from Canada, this is a campaign that goes on for the whole month where hidden under the rim of every cup is a chance to win a prize. If you are Canadian, you know that we take Roll Up The Rim very seriously and that’s what Tim Hortons is playing on here. They are poking fun at those people that we all know who might take it a bit too far. There are 4 videos, profiling 4 different people from the office rivals, to the grandmother, and a few more.

Here are all 4 spots in the Tim Hortons series:

Nike's New "Just Do It" Ad

As for Nike, what can I say? They’ve done it again. It’s another amazing example of a powerful script, combined with equally powerful imagery that just goes a little bit against the grain. What I really like about what Nike has been doing in their last two ads, is that instead of featuring obvious stars, they’re championing the underdog. Ok, Serena Williams is certainly no underdog, but what I mean is that they are telling a greater story of not just physical hurdles but social and economic hurdles that can make it more difficult for some athletes, and in this case, women in sport. If it doesn’t give you goosebumps, then I don’t know what will. Here it is for your viewing pleasure:

Have A Great Week!

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Happy Freakin’ Monday Ep 8 – The Draw

Last week we announced our giveaway, 2 free flight gift certificates to Edenvale Aerodrome. Anyone could enter by liking our page or following us on Instagram and tagging someone in the comments section. All those who entered were put into our draw and to keep things fair and random I've enlisted my 8 month old son to draw the winning name. 

So there you have it, a giveaway is just a fun way to engage your audience and it doesn't need to be complicated. Ask for the like and tags and don't forget to promote that post in order to reach as many people as possible.

See you next week!

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Happy Freakin’ Monday Ep 7 – Giveaway!

Who doesn’t love free stuff?

What about a free flight? That’s right, I’m giving away 2 gift certificates for a free flight for you and a friend or family member to take a tour of beautiful Simcoe County.

Last year I did some promo videos for The Edenvale Aerodrome, a privately owned airport, located between Stayner and Barrie on Hwy 26. They threw in some gift certificates and I thought I might use them but with an infant in the house, I can hardly find time to shower let alone take an airplane tour. Instead we’re giving them away to one lucky person!

There are 2 gift certificates which entitle each bearer to one 45 minute flight. There is no set date, all you need to do is call ahead and book the tour, together or separately. I should point out that they do expire August 1st 2018 so you just need to book it before then which is still lots of time.

Giveaways are a great way to get people excited and engaging on your social media. It’s really easy and can be a lot of fun too. Typically you want to try and leverage the opportunity for exposure and audience growth. How you do that typically is by asking that participants follow you and then tag someone or share the post.

To be entered into our draw, here's what you need to do:

  1. Find us on Facebook and or Instagram (@bfresh.media on both) and follow us if you don't already
  2. Comment on the giveaway video post and tag someone you would give the flight to or take with you.

I wanted to keep it pretty simple. Sometimes these giveaways can get a little too complicated, asking people to like, comment, and share, then tag three people, write a review, and then dance a jig... ok maybe not so convoluted but there is certainly a point where it becomes too much of an ask for a lot of people because you’re essentially asking them to spam all their friends or sign up for something which has no long term value for them.

As people become more savvy and protective of their information and social media activity, it’s important to be aware of that and really try to respect your audience by not resorting to cheap tactics. That’s why content marketing is so great because yes you’re building your audience more gradually over time, but it is a relationship that is built on trust and that is so vitally important to your long term success.

Anyway, stay tuned next week to find out if you are the lucky winner. You should also check out Edenvale Aerodrome’s website for more information about them: http://www.edenflight.com/

Winner will be announced next week, April 30 so stay tuned!

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Happy Freakin’ Monday Ep 6 – Promoting Others

Promoting others in your marketing? I know that sounds completely contradictory to the very definition of Marketing but hear me out. I’m not saying go out and get a billboard for your competitor, no I’m talking about a really simple way to get social on social media.

When it comes to Content Marketing specifically, it shouldn’t always be about you. Finding any excuse to talk about and then most importantly tag other businesses or people is a great strategy that has worked really well for us. The tagging is important because if you don’t do that then they may never even know you mentioned them.

I first started doing this when shooting travel videos and tagging businesses that were featured because if they are featured in a positive way, then they have a direct interest in sharing it and seeing it do well.

The same goes for pretty much any other business as well. Giving a positive and sincere testimonial to another business is a potential way to branch out to new audiences. Not to mention, if you do it in a way that is relevant and valuable to your own audience then you’re still providing great content that they can use. What I mean by this is let’s say you are a handyman that does content videos with simple DIY solutions. Well if you mention or review a relevant product for your audience like WD40 then you’re adding further value and potentially getting a share from that brand. 

Here are links to the websites mentioned:

  1. http://gerardbuckley.ca
  2. https://www.facebook.com/stylemeb
  3. http://collingwooddentistry.ca

In my video I didn’t focus on anyone relevant to my business specifically but used these as examples which could be thrown in as an aside to any other video.

Now I will say it’s definitely more likely to interact with smaller brands but just last week I tagged a camera in one of my instagram posts and that company liked the photo and commented, so you never know.

Well that’s it for me, remember to share the love and keep it sincere otherwise that’s just spam.

See you next week!

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Happy Freakin’ Monday Ep 5 – Content Marketing

Content Marketing. What is it and why does it work? Well to give you a hint, what I’m doing with the Happy Freakin' Monday video series is a good example. 

Content marketing is a strategy that involves the creation and distribution of valuable content which could be video, blogs, or social media posts. The key word here is value but that could mean anything from useful information to just pure entertainment. 

The goal is not a hard sell like direct response where you want immediate results. On the contrary, you want to stimulate interest and build your audience over time because people won’t tune in regularly if you’re just constantly trying to sell them something. The only exception to this might be a retailer doing product reviews where viewers might have the option to buy a product after watching a review but still, your message should be more informative than sales pitch.

So why does it work?

Well for one, when you focus on providing value to your audience instead of a hard sell it becomes more watchable and engaging.

Building an engaged and educated audience means keeping your brand top of mind and more importantly, showing up in public news feeds as people comment and share your content.

Being more engaging is especially key when it comes to Facebook because they have been making it harder for pages to get their content seen in newsfeeds. Which is smart for them because it just means that you’re going to spend more on boosting posts just to get in front of people unless you up your Content Marketing game.

It’s taking a farming instead of a hunting approach when it comes to your marketing. What I mean by that is that you’re planting seeds for long term growth instead of focusing on the immediate.

So focus on providing value instead of a hard sell and look forward to a successful harvest... get it? Still with the farming... Ok I need more coffee.

See you next week!

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Happy Freakin’ Monday Ep 4- Promote Videos on YouTube

If the only digital advertising you do is boosting your Facebook videos then you need to watch this. YouTube is an equally massive audience and promoting your videos is just as easy!

For most of my clients, navigating through Google Adwords to set up a campaign is not an option. Most business owners and marketers want a simplified solution to promote their material in an effective way. 

That's why I think most have stuck with boosting posts on Facebook because it is so easy. But there is a simple and effective way to promote your videos on YouTube and I will show you how. 

 

As far as I know, it used to be that the only way to get your videos to play as an ad before other Youtube Videos was through Adwords, Google's advertising platform. You have to set up an account and then link it to your YouTube Channel in order to build your campaign.

While that option still exists, there is another way to do it right from your YouTube Creator Studio. (basically just the admin area).

Assuming that you already have a YouTube Cahannel setup and a video uploaded, Just go to your Creator Studio and then select Video Manager. Find the video you want to promote and click the downward arrow next to the edit button.

This will show you a menu and promote is the very last option.  Once you click promote, you have the option of playing “in stream” - that’s before another video on YouTube, or “in-display” which is at the top of the thumbnails on the right.

Obviously in stream will get more views but users can skip the ad so be sure to make those first few seconds count. You can also set your budget and refine your audience by location and interests just like Facebook.

Anyway, that’s it for me. If you want a step by step guide on how to set up your YouTube ad, just YouTube it... I gotta grab another cup of coffee and get my day started.

See you next week!

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Happy Freakin’ Monday Ep 3 – Kids!

Apparently in Hollywood, directors often say, “never work with kids or pets”. When it comes to your marketing, the opposite applies.

Kids can make the most boring videos worth watching. Take for example real estate listing videos. A few years ago, there was an agent out of the GTA who wanted to switch things up from the usual boring video and had a young girl give a tour of a property listing. That video went pretty viral and landed them on the local news. How often does a property listing video go viral? I’m guessing not very often.

I’ve said it before that doing the unexpected is one way of getting people talking about and sharing your video. That’s what makes kids so special because they really do say the darndest things and they bring that element of the unexpected without fail.

That is why incorporating them in your marketing is just a stellar idea and if you don’t believe me then try this: Go to YouTube and search for “Buzzfeed Kids” and see how adorable they can be. Or how about just start typing “Kids Explain... “ and select any one of the suggested searches. Did I just ruin your entire day? Sorry but you’ll thank me later.

Seriously, there are hundreds of ways to bring children into your marketing strategy with relevance. Have them review products, they could explain complex elements of your business or just pretend to be your sales staff. There are so many ways for it to be fun entertaining and even informative.

So if you are interested in doing something different and fun with your marketing, think about incorporating kids. Those adorable little people can turn any boring subject into something worth watching. Include baby animals too and you might just win the internet.

See you next week!

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Happy Freakin’ Monday Ep 2 – Embed Facebook Videos

Welcome to my new video series Happy Freakin' Monday. This is my wake up call to kick your marketing strategy out of bed. Coming Every Monday morning, I will be sharing insights and marketing strategies from the comfort of my PJs. Grab yourself a coffee and settle in; it's gonna be fun. 

Today's episode is for those of you who have been uploading your videos to Facebook for your audience, and then to Youtube, just for the single option to embed them into your website?

While there are very good reasons to upload videos to both platforms, you don’t always need to do this.

Many of my clients have a much stronger presence on Facebook than Youtube and I’m not surprised. The business and advertising tools that Facebook has introduced and improved over the last few years have certainly put them strides ahead of the competition in social media marketing. So if you use Facebook primarily for your business and you want to track the success of your videos and help them perform even better, than this tip might be for you.

I discovered it over a year ago, but I only realized a few weeks back that most people don’t know you can embed Facebook videos into websites and blogs just like Youtube.

 

Like this!

It’s super simple. Just click the three little dots in the top right hand corner of your Facebook post and select “Embed”. This will give you an iframe code that allows you to customize things like the player size, controls and even include or exclude the original post.

What is great about embedding your Facebook videos is that now your website visitors can like or share the video to their own pages without leaving your website. They can also click through to comment on the post or to discover and like your business page.

The key here is keeping all of your marketing channels cohesive.

That's it for me, see you bright and early, next Monday!

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Winter Baycation – A New Approach to Tourism Videos

We had a proven concept. Our “Newfoundland in 10 days” video has been viewed over half a million times and continues to perform (whenever people start planning their trips to Newfoundland) with extremely positive engagement.

That video has increased our Facebook page likes by about 330% but that is a very broad audience and where do you think most of those new likes are coming from? Newfoundland of course!

My primary goal with Winter Baycation was to recreate that same success closer to home, engaging an audience in the Collingwood, The Blue Mountains, and broader South Georgian Bay area.

The secondary goal was to try and monetize that model. The first video was just for fun, and once it’s online, noone has to buy it. Anyone can freely share it and use it to engage their own audiences which is what the official tourism board of Newfoundland and Labrador did among others. And that’s completely fine because all those views are counted at the source - the BFresh.Media facebook page.

So to monetize this we decided on a sponsorship model. The main reason was so that BFresh.Media would retain copyright ownership and therefore have full creative control. We wanted to execute our own vision and not let client influence pull us too far away from that. The second reason was to keep the cost more affordable for those involved.

The Georgian Triangle Tourism Association (AKA Visit South Georgian Bay) saw this as a great opportunity to promote their brand, our region, and provide value to their amazing Members by taking on the Title Sponsorship. We worked out a deal for exclusivity to feature members only which worked out fine because all of the destinations and experiences that were on our checklist were already members.

The result was another fun, fast paced adventure featuring real people and real experiences. For your viewing pleasure here is the video:

Winter Baycation Presented by Visit South Georgian Bay

The video launched on February 13th and was viewed over 10,000 times in 10 days. As of March 15th it has been shared 193 times and received 983 post engagements, all of which have been extremely positive.

Each participating member also received a short teaser clip to post on their own Instagram or Facebook accounts.

The video saw huge success but the only issue was that winter was effectively ending, something that was obviously out of our control. As of February 26th there was no longer any snow on the ground and we had been seeing temperatures as high as +15 for a few days.

While there was little we could do to get this video out earlier, it’s now ready for next season and that’s the good news. As we see all the time with our Newfoundland Video, when it’s relevant, it has just as much potential to take off as the first time. It might need just a push to get the ball rolling but all we need to do is share this video again next season and it’s sure to perform even better at the beginning of the season.

To learn more about South Georgian Bay and some of the amazing experiences that await, check out http://www.visitsouthgeorgianbay.ca

Thanks again to our amazing partners, we couldn't have done it without them.

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