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Top 5 Video Marketing Tips For Small Business

A laptop on a green background shows a full screen video advertisement with play button showing video marketing tips for small business

No matter the size of your business, there’s no denying the potential benefits of leveraging video marketing in order to engage with and attract new customers. With the right strategy, you can effectively use videos for storytelling, relationship-building and brand promotion — oftentimes with a smaller budget than traditional advertising methods require. In this blog […]

Collingwood Video Production By BFresh.Media

Aerial View of the Collingwood Terminal Building at Collingwood Harbour

BFresh.Media is a Collingwood video production company, established in 2015. We have a mission to provide high-quality video for businesses, organizations, and not-for-profits, and we serve clients all over Ontario and beyond. We specialize in promotional and event videos that focus on creating long-term relationships by connecting emotionally with your audience. Our team of experienced […]

Why ‘Silent Videos’ Are a Trend To Follow in 2023

Silent Videos showing a frame of a woman holding her index finger up to her lips.

You may have noticed that more and more videos are being released without any sound. This is no accident – it’s a trend called “silent videos.” The video message is shown through visuals, graphics, and text on screen. Why are they becoming so popular? And what can you do to create your own silent video? […]

YouTube vs Vimeo – Which Should I Use?

Business owner watching a social media live stream while graphics of likes and emogies float in front of her phone.

Whether you’re a business owner, content creator, or just someone looking to share your videos with the world, you’ve probably found yourself asking: “YouTube vs Vimeo – which should I choose?” And you’re right to! These are two of the most popular video hosting platforms out there these days, so naturally you’d want to post […]

Happy Freakin’ Monday Ep 36 – Endangered Syndrome Generating Buzz

The Canadian Down Syndrome Society has launched a campaign to apply for endangered species status with the International Union for the Conservation of Nature (IUCN). I didn’t intend on talking about buzzworthy advertising again this week but I really want to talk about this controversial move from a charity that knows how to get people’s […]

Happy Freakin’ Monday Ep 35 – Generating Buzz Pt2

Last week I dressed up as a really lame bee for halloween to talk about generating buzz with your marketing. I shared 2 ways to appeal to your audience in a way that will get people talking about your brand and you can find that post here: How To Generate Buzz Pt 1. This week I […]

Happy Freakin’ Monday Ep 34 – How To Generate Marketing Buzz

Generating Buzz is essentially word of mouth marketing but with a loud speaker. When we talk about generating buzz, we’re not only referring to getting people talking about your brand but doing something that is even newsworthy where that word of mouth is amplified by the media. This approach is obviously appealing because the media […]

Happy Freakin’ Monday Ep 32 – Marketing to Cannabis Culture

It’s Monday October 15th which means that in just 2 days CannAbis will officially be legal in Canada. Cannabis, marijuana, pot, weed, dope, ganja reefer, whatever you want to call it, has been illegal in this country for over 90 years and this change is going to have a profound impact on our society on […]

Happy Freakin’ Monday Ep 28 – The RnR of Advertising

No unfortunately this episode is not about Rest and Relaxation as much as I would love it to be. Instead we are talking about Repetition and Recognition. Two very important words that I want you to remember and I will ensure that you do remember  through use of Repetition and Recognition… see it’s already working. […]

Happy Freakin’ Monday Ep 26 – Start Planning Your Holiday Campaign

I know! It seems way too early to be talking about the Holidays… unless you’re in marketing. As much as I hate to say it, the Holiday season is right around the corner. However, that means that it’s not too late to start planning your campaign. The holiday season is obviously a good time for many businesses, especially […]

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