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Happy Freakin’ Monday Ep 45 – Why Use Instagram Stories

I am admittedly late to jump on the Instagram Stories bandwagon. It is January 2019 and I posted my first story last week. The reason? I just never had the time or the interest to flip through the stories of those I follow and so I never felt the need to post my own. However, […]

Happy Freakin’ Monday Ep 44 – Instant Marketing

The landscape of digital marketing is changing. In fact, it has always been changing and evolving, the trick is trying to stay on top of change and lasting trends. One of those lasting trends that I want to talk about and focus on for myself even, is the Instant marketing trend. What is instant marketing? […]

Happy Freakin’ Monday Ep 23 – Stay Consistent, Stay Top of Mind

Sometimes consistency can be hard. If I were to do these videos whenever I felt like it, you wouldn’t hear from me that often… certainly not today after just returning from an exhausting 2 days of travel with my family. Doing this video today has not been an easy task. Sometimes however, you need to […]

Happy Freakin’ Monday Ep 20 – Avoid Wasting Advertising Dollars

Today I want to talk about how easy it can be to throw money at advertising and hope for the best. Well hope no more, here are 3 simple things that you can do to avoid wasting your advertising dollar.   I know a lot of businesses that still invest in print and in certain […]

Happy Freakin’ Monday Ep 19 – Selling Experiences

Do you sell a product or service that cannot be found anywhere else in the world? Probably not. So why do your customers go to you and not someone else? It’s all about the experience. No matter what business you’re in, no matter what product or service you are selling, the experience is what your […]

Happy Freakin’ Monday Ep 18 – Greatest Lesson In Customer Service

This is the greatest customer service lesson I learned when working in retail. It’s simple, it is “always return the toaster.” Let’s say that someone came to your business, to return a toaster but the problem is that you don’t sell toasters. What do you do? Well this actually happened once when I was working […]

Happy Freakin’ Monday Ep 17 – Happy Canada Day!

I am taking a bit of some time to just not work so hard today on a Holiday Monday. Also I’m rearranging my studio and it’s a bit of a mess right now. So it’s a short one to say that you should do the same. Enjoy your Holiday and be safe, be happy, and we […]

Happy Freakin’ Monday Ep 16 – 2 Tactics for Customer Retention

School’s out for summer. What does that mean for your marketing? Does your business slow down or speed up this time of year? No matter what your seasonality it’s important to keep your marketing going even when your audience is on vacation. However, instead of focusing on acquiring new customers, a slow season can be […]

Happy Freakin’ Monday Ep 14 – Why Live Video is Important

I just saved myself so much time I almost don’t know what to do. To give you an idea, my typical Monday morning I spend a good chunk of time finalizing my Happy Freakin Monday videos. I need to export them for Youtube, Facebook, Instagram and then creating the thumbnails and captions… It’s a lot […]

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