Video production should be a part of your marketing strategy. Why? Well it’s 2016 for one, and I know local cable and TV advertising is on the decline, but but seriously, it’s 2016. The fact is that online video can say more and reach farther than you ever imagined. They say a picture is worth a thousand words, well apparently “a minute of video is worth 1.8 million words.” according to Dr. James McQuivey of Forrester Research.
[video_lightbox_youtube video_id=”YxJ2g8qNJHw” width=”500″ height=”281″ anchor=”http://bfresh.media/wp-content/uploads/2016/01/AdvertiseWithVideoPoster2.png”]
Not only that, it’s a medium that people still care to consume and that consumption continues to rise every day. Online video users are expected to double to 1.5 billion in 2016. (Cisco) So instead of listing a top five or top ten, I thought I’d cut right to the chase. Here is my single most important reason why video production should be part of your marketing strategy in 2016:
1. Exposure
Youtube is the 2nd largest search engine in the world and you’re not on it.Think about that. It’s not much different from going to google, searching for your business and it’s not there. Not having video can really be compared to a lack of website or business cards. In 2016 online video traffic will be 55% of all consumer Internet traffic globally. (Cisco) This is far more than web browsing and email combined and that percentage continues to rise. So you may be marketing your business online but if you’re not advertising with video, you’re missing out on a vast majority of that market, a.k.a. exposure.
Now there are many elements to determining the success of your marketing but I guarantee that all of them will see a boost when incorporating video. From reach, to engagement, to return on investment, and even your website search ranking. I could get into all the statistics about those (and I will in other blog posts) but the bottom line is that video is like a huge party that you clicked “maybe” attending but instead you’re at home doing laundry.
There’s a whole other side of the internet that you’re missing out on. So what are you waiting for? In 2016 come join the party.
