Do you have a great product/ service, but struggle with sales? Then, you should consider using customer testimonials. There’s something unique about customer testimonials that even advertising can’t offer: real endorsement!
Where all other kinds of marketing strategies fail, testimonials work. Testimonials provide a potential customers with the assurance that a product or service actually works and is worth their money. This can be an affordable way of making customers your brand ambassadors.
It is simply a satisfied customer indirectly advertising the product on behalf of the producer by attestation. This is of great help because the buyer is more likely to trust a product user than the producer since the producer can only have good things to say!
There are so many benefits of customer testimonials, and we’ll look at them briefly, but it is also essential for you to know how to deploy them in marketing a product or a service successfully. Many marketers know that they’re effective, but don’t necessarily do them right.
What are Customer Testimonials?
Customer testimonials are recommendations and comments of a satisfied buyer or client who has recently patronized a seller and affirms that a product or service is of great value. If you have an online business, customer testimonials are essential in building an excellent reputation for your products and services. They can be provided to you in audio, video, or written format. Major examples include Quote Testimonials, Social Media Testimonials, Consumer Reviews, Influencer Testimonials, Blog Post Reviews, Case Studies, Video Testimonials, Documentary Series, and Media Coverage.
While there’s no specific way of doing customer testimonials, it is known that testimonials with images of the customer makes a bigger impact on the potential new customer.
Customer testimonials are indeed a significant way of marketing any product or service and are known to improve sales drastically
Benefits of Customer Testimonials
- Builds a product’s reputation
With customer testimonials on your website or offline, your reputation is enhanced, especially amongst undecided customers. When customers are bold and emphasize specific aspects as to why they enjoyed using a product or service, it gives them excellent value, especially among its competitors.
- Helps buyers overcome skepticism
Perhaps a buyer is still undecided on which brand to go for amongst several different companies; the ones with customer testimonials would certainly likely tilt the buyers towards their direction. If the buyer finds a customer who has had similar challenges which a particular company has solved, that would most likely settle it.
- Improves sales
This is simple. Goods and services with customer testimonials record better sales than those which don’t. Customers are more likely to trust products and services with reviews on them.
- Helps in Search Engine Optimization (SEO)
This is particularly helpful if your business is online and you include a video of a customer testimonial. Videos are known to boost the visibility of your website online and attract visitors as well as sales.
How to Effectively Use Customer Testimonials
So, do you want to use customer testimonials to boost your business? Take note of the following:
- Choose the appropriate type of customer testimonials (see above for different classes to select the most suitable for your business)
- Don’t make it up! This is very important. Once prospective customers have reasons to doubt the testimonial, it would be counterproductive.
- Avoid vague testimonials. The customer must be specific with details of how the service has helped. If possible, with facts and figures, or even evidence.
- Avoid anonymous testimonials. Customers should at least supply data such as name, place of residence, and maybe the occupation.
- Give your testimonials excellent visibility on your homepage. Let it be something visitors can see very quickly. Including audiovisuals as much as possible, not just words.
Customer testimonials are an effective way of boosting sales effectively. If your product is good, and you can get customers willing to go on the record to attest to that, you’re ready to take your business to the next level. So, what are you waiting for? Contact BFresh.Media today to learn more about video marketing.
