Video marketing has come to play and is here to stay.
Apart from being an effective strategy for marketing products, it provides content that users can conveniently share.
Audiovisuals are a powerful means of reaching a target audience and as such have a powerful effect on the consumer and reach more people than any other kind of media.
Video marketing, however, has one rule. Make it great, or don’t make it at all. Video marketing is an excellent tool for those that know how to use it effectively. We’ll look at how to have an effective video marketing strategy in 8 simple tips.
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Personalize your videos
Videos are significant only because they have a greater chance of engaging the viewer. When a video is full of technical terminologies and tedious details, it will make little to no impact. Make sure to personalize your videos by sharing the human side of your products. Let people be seen in your videos. If the videos are only about the products, it may turn viewers off.
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Involve your audience
Nothing encourages people to watch a video more than expecting to see themselves in it. There are creative ways you can involve your customers in marketing videos and should utilize these tactics as needed. For example, you could request your audience to send short clips of themselves that you would utilize in your videos. When your audience is involved in your marketing videos, reaching new people and prospects can be a positive result.
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Creatively use storytelling
Storytelling is one of the greatest crafts a brand can leverage. Nothing shapes opinion like a good story. Your videos should contain helpful stories that would captivate your audience. Sometimes, firms prefer to sponsor great TV series as a means of buying into the stories.
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KISS (Keep it short and simple)
Are long videos beneficial? Not necessarily. The attention span of a typical audience is pretty short, and evidently, no one wants to spend lengthy times watching a video, unless it is something like a compulsory class lecture. The shorter, the better in our opinion. Think of it as quality over quantity. An incredible 30 seconds video would make more of an impact than a lengthy 30-minute video.
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Incorporate tutorials
Tutorials are a great way of letting people learn at their own pace. When your videos contain valuable information like DIY, follow-along tutorials, customers can have the opportunity to watch in order to understand how to do certain things. Remember, tutorials do not have to involve only your products.
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Use content that optimizes your ranking in search engines
An excellent online marketing strategy is to optimize your rankings in search engines. The good news is that videos, especially great videos, rank better than other content. You can use keywords, YouTube tags and add your YouTube address on your landing page.
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Have a regular posting schedule
If you want to win with video marketing, you need regular content. Consistency is key in any content you put out there digitally, and as such should have a regular schedule. Having an inconsistency in your content can lose the trust of your audience and could result in losing audience followers.
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A little banter can’t hurt!
No matter how “serious” your product is, a little banter here and there won’t hurt. You may involve smart jokes, puns, or riddles. Anything to lighten the mood of your audience can capture a different side of your brand that your community may relate to. Remember, life is hard already. Make it softer!
Conclusion
These tips are some easy and effective ways for you to create an effective video marketing strategy. Follow these steps, and you’ll make more impact marketing your business through videos. Always remember to evaluate your strategy once in a while to ensure you are still doing well, and readjust where necessary.
Need further help with your video marketing strategy – Email ben@bfreshmedia.com to learn more about how we can support your video production needs.
