Sharing customer testimonials is one of the most effective ways of converting visitors into clients and building your business. In fact, a 2020 survey revealed that a whopping 94% of people are more likely to engage with a company after reading positive reviews, so if you aren’t currently asking your clients for testimonials, you may be missing out on a lot of new business.
You may be thinking, “Sites like Google and Yelp are already collecting customer reviews for my business – why do I need to specifically ask my clients for testimonials?” The reason is that these sites collect all kinds of customer stories, ranging from the extremely good to the extremely bad, and you don’t always have the power to hide the bad ones that could potentially put people off. Testimonials, on the other hand, are collected by you and are only given by those customers who support you and your business, making them the perfect option to feature on your own website.
What is it about customer testimonials that makes them so effective, though? Let’s explore this question further below.
Testimonials Are Good for Your Reputation
If a customer doesn’t have any experience with your business and its offerings, then why should they trust you with their time and hard-earned money? It’s one thing for you to say that your company or product will do one thing or another, since of course you want their business, but will it really?
Since testimonials are given by those who have had a direct, positive experience with your company, they can provide these prospective customers with some peace of mind. They will see that your previous customers have had their expectations met, if not succeeded, and that they would consider doing business with you again in the future. This gives off the impression that you have a quality, trustworthy business with happy customers, and who doesn’t want that kind of a reputation?
Testimonials Provide Social Proof
Social proof is based on the idea that people will adapt their behaviour to be more like or liked by others, and testimonials fit right into this category.
When it comes to making purchasing decisions, customers tend to gravitate toward those products and services that make them feel good about themselves or change their lives for the better. So basically, testimonials provide social proof of something positive coming out of customer interactions with your company. This can make potential customers think that if engaging with this business made these people happy, maybe it will make me happy too.
Testimonials Help Create an Emotional Bond
Personal stories like testimonials can help you make an emotional connection with your potential customers, which can be hard to do with more traditional marketing methods. For example, say your organization provides funding to businesses. Say one of your clients came to you struggling but with your financial support was able to turn things around into a successful business. Imagine the gratitude they would feel and the testimonial they would be able to provide. Other businesses and potential clients may be able to relate to these types of feelings and want them for themselves, making it more likely that they’ll want to engage with your organization.
Experts at Client Testimonials
At BFresh.Media, we consider ourselves to be experts at customer and client testimonial videos. We have the experience to get the best out of your client testimonials. We know how to capture their positive experience and turn genuine responses into a story that gets your brand message across in the most compelling way. If your organization has a need for client or customer testimonials then let the production team at BFresh.Media take care of it for you. No matter where your clients are located, we work with production partners, videographers all across the country to get the job done. BFresh.Media is a client testimonial expert ready to help you.
