Are you putting a lot of effort into creating informative, written content for your email marketing campaigns, but finding that you’re not quite getting the results that you’re looking for? You may want to consider putting that same content into a video.
People receive tens if not hundreds of emails a day, and they often don’t have the time, let alone the interest, to read through every single one. However, according to digital marketing expert Dr. James McQuivey, just one minute of video content is equal to about 1.8 million words. This means that by including video in your email campaigns, you can pack a lot of information into a small, more manageable package for your readers, making it more likely that you’ll be able to get your message across. It’s a lot easier to sit and pay attention to a one-minute video than a ten-minute article!
Need more reasons to make the switch from just the written word? Keep reading for the 3 major benefits of including video in your email marketing campaign.
Better Click-Through Rates
As previously stated, people are more likely to sit through a short video than a long article with the same information (wouldn’t you?), so it makes sense that your click-through rates would increase when you add videos to your marketing emails. And it’s not like they increase slightly – the difference is quite significant.
According to Campaign Monitor, click-through rates improve by a staggering 65% when video is incorporated into emails. They also say that open rates are boosted by 19% and unsubscribes are reduced by 26%, so with these key performance indicators it’s hard to ignore the positive impact of implementing a video marketing strategy in your emails.
Increased Social Sharing and Viral Videos
If you’re creating engaging video content that really speaks to viewers, then they will be more likely to share that content with others. In fact, more than 90% of those who watch videos on their smartphones claim that they are likely to share them with their network.
Then, the more you start racking up those shares, the more likely that your video will officially go viral. If you get lucky enough to have this happen, your video will be able to reach a much larger audience, which will help spread the word about your business and increase its authority.
Adds a Personal Touch
You could say that your brand is about one thing or another in a text-based email, but there really isn’t any proof. It’s hard to really establish a connection with others through the written word alone.
If you cover the same kind of information in a video email, though, you can put a face and a personality to your business, which will let your audience get a better feel for what you’re about. And eventually, if you have the same person regularly starring in your videos, your customers may begin to feel like they know that person. This will make it easier for them to trust your brand and establish a more personal connection, which could potentially lead to more conversions.
