As video continues to dominate social media, it has never been more important to make your content stand out in a crowd and get those clicks. That extra attention can do wonders for your brand, as nearly 93% of companies claim to have landed new customers from social media videos.
You’ve probably already got the quality, unique content, so the next step to help increase your viewership is to optimize your video specs for each platform. What works on Facebook won’t necessarily translate well to Twitter, and who is going to stick around to watch a janky-looking video when there are so many optimized, quality options from the competition?
That’s why we’ve created our Bfresh Media Guide to Social Media Video Specs. Check out our overviews below, and get your video specs optimized in no time.
Facebook Video Specs
There are a ton of video formats that you can share on Facebook, and each has its ideal specs. So, for the sake of this article, we will just concentrate on the Facebook feed videos.
Facebook Feed Video Specs
- Recommended Resolution: 1280 x 720
- Aspect Ratio: 4:5 (recommended), 16:9 (landscape), 9:16 (portrait), 2:3 (mobile)
- Max File Size: 4GB
- Max Video Length: 240 minutes
- Max Frame Rate: 30 FPS
- Recommended File Type: .mp4, .mov
Instagram Video Specs
Since they first launched their video capabilities in 2013, the demand for video on Instagram has grown exponentially. Let’s take a look at their in-feed video specs.
Instagram Feed Video Specs
- Recommended Resolution: 1080 x 1080
- Aspect Ratio: 16:9 (landscape), 1:1 (square), 4:5 (vertical)
- Max File Size: 4GB
- Max Video Length: 60 seconds
- Max Frame Rate: 60 FPS
- Recommended File Type: .mp4, .mov
TikTok Video Specs
TikTok’s short-form videos have been taking the world by storm lately, and they show no sign of slowing down. Check out the ideal specs for TikTok organic videos below.
TikTok Organic Video Specs
- Recommended Resolution: 1080 x 1920
- Aspect Ratio: 9:16 (standard mobile phone), 1:1 (with letterboxing)
- Max File Size: 287.6 MB (iOS), 72 MB (Android)
- Max Video Length: 15 seconds (recorded in-app), 60 seconds (in-app, made up of 4 15-second sections), 60+ seconds (uploaded from elsewhere)
- Recommended File Type: .mp4, .mov
Twitter Video Specs
Did you know that Twitter videos receive around 6x more retweets than images? If you want to help extend your reach on Twitter, make sure you optimize your in-feed content accordingly.
Twitter Feed Video Specs
- Recommended Resolution: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
- Aspect Ratio: 16:9 (landscape and portrait), 1:1 (square)
- Max File Size: 512 MB
- Max Video Length: 140 seconds
- Max Frame Rate: 60 FPS
- Recommended File Type: .mp4, .mov
Snapchat Video Specs
Though it’s primarily used by the younger generations, Snapchat is still full of shareable video content. Here’s how to adjust your specs for single video ads.
Snapchat Single Video Ad Specs
- Recommended Resolution: 1080 x 1920
- Aspect Ratio: 9:16
- Max File Size: 32 MB
- Max Video Length: 10 seconds
- Recommended File Type: .mp4, .mov
Need some help with your videos? Learn more about the services offered at BFresh.Media here.
