If you’re not already using video as a marketing tool for your small business, then it may be time to break out those cameras! Research shows that nearly 86% of businesses are now incorporating video into their marketing strategies, and 92% of those feel that it’s one of the most important parts. There’s clearly some value to creating these videos, and you don’t want your business getting left behind.
So, whether you’re looking to get started with video creation or simply want to take your game to the next level, you need the right tools for the job. Check out our top 10 best video tools for small businesses below, and start creating those marketing videos today!
1. Pinnacle Studio
The intuitive Pinnacle Studio software uses an effective drag-and-drop interface that allows you to edit your audio and video clips quickly and easily. You can even try some of its more unique features, like 360-degree editing and stop-motion effects.
2. Blender
Now, the free Blender may have special features that are especially helpful for those looking to create animated videos, but it also comes with a fairly basic built-in video sequence editor. You can do everything from video cuts and splicing to video masking and color grading.
3. Filmora
Filmora includes all sorts of useful tools for creating videos, including color match, audio ducking, motion tracking, split screen, and more. If you’re unsure of how to use these kinds of features, you can always check out their Creator Academy for result-driven video tutorials.
4. Adobe Premiere Pro
Adobe Premiere Pro is probably one of the top video editing programs on the market. You can edit all kinds of footage, from mobile phone video to professional camera recordings up to 8K. It’s also compatible with other apps and services, as well as hundreds of other third-party extensions.
5. Microsoft Photos
It may be called Microsoft Photos and not Videos, but you shouldn’t underestimate the video editing power of this program. You can create videos from both photos and video clips, and even add filters, text, music, and other effects.
6. iMovie
Not only can you easily edit videos with the iMovie software, but you can also transfer your project to your other Mac devices. For example, you could start editing a video on your iPhone, AirDrop to your iPad to continue working, and then transfer it to your Mac for the finishing touches.
7. VSDC Video Editor
The free VSDC Video Editor may have been designed to make editing as easy as possible, but it’s still a comprehensive piece of software. You have your audio and visual effects, blending modes and Instagram-like filters, and even special export profiles for social media.
8. Lightworks
If you’re after a video editing software used by the pros, check out Lightworks. You can use the simple and intuitive interface to easily trim and edit your videos, and compliment them with its suite of original stock music and video clips.
9. OpenShot Video Editor
OpenShot Video Editor is a free, open-source program that’s surprisingly powerful. You can quickly and easily trim your videos, add animated effects, and add as many layers as you need with unlimited tracks.
10. VideoPad Video Editor
You can create professional-quality videos in minutes with VideoPad Video Editor. Not only does it offer complete video optimization, but it also includes pure digital audio tools that are great for creating narrations and soundtracks.
Need some help creating videos? Contact BFresh.Media today to discuss your next project!
