Figuring out the best way to plan your content calendar can be a bit of a tricky task. You want to make sure that you are publishing content that is both timely and relevant, but you also don’t want to plan too far in advance and risk becoming outdated and irrelevant. So, just how far out should you plan your content calendar? In this blog post, we will give you some tips on how to determine the right timeline for your business!
What’s Your Publishing Schedule?
One of the first things you need to consider when planning your content calendar is your publishing schedule. How often do you want to publish new content? Multiple times a week? Once a week? Once a month? The frequency of your content will play a big role in deciding how far out you should plan. Let’s take a closer look at different publishing schedules below.
Multiple Times a Week
If you are publishing new content multiple times a week, you will need to be much more organized and have a stricter schedule than if you are only publishing once a month. This is because you will need to make sure that your content is always fresh and relevant, which means planning further in advance. We recommend that businesses who publish multiple times a week plan their content calendar at least one month in advance.
Once a Week
If you are only publishing new content once a week, on the other hand, you can have a bit more flexibility in your content schedule. After all, you will have more time to plan and create each piece of content. However, this doesn’t mean you should wait until the last minute! Businesses who publish once a week should consider planning their content calendar at least two weeks in advance for best results.
Once a Month
If you are only publishing new content once a month, you will have the most flexibility in terms of your schedule. You can afford to wait until a week or two before your content is set to go live to start planning and creating. However, we still recommend that you give yourself some time to plan and create quality content. Businesses who publish once a month should consider planning their content calendar at least one month in advance.
Do You Have Timely Content?
Another thing to consider when planning your content calendar is whether or not you have timely content. Timely content is content that is relevant to current events, trends, etc. This type of content can be a great way to generate traffic and engagement, but it can also be tricky to plan. After all, you never know when something is going to happen that you can write about!
If you want to include timely content in your content calendar, you would probably benefit from planning at least a week in advance. This will give you enough time to write and publish the content while it is still relevant.
However, if you don’t want to include timely content in your calendar, you can afford to plan further in advance. We recommend that businesses who don’t want to include timely content plan their content calendar at least one month in advance.
The Bottom Line
As you can see, there is no one-size-fits-all answer to the question of how far out you should plan your content calendar. The best way to determine the right timeline for your business is to consider your publishing schedule and whether or not you want to include timely content. By taking these factors into account, you can develop a content calendar that works for your business!
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