There’s no doubt that the advertising industry has undergone some massive changes in recent years. With the growth of digital media, some of the old tried-and-true traditional advertising methods just aren’t producing the same results that they used to. However, does that mean that all forms of traditional advertising are now obsolete? In this blog post, we’ll take a look at the pros and cons of traditional advertising and determine whether it’s still a viable option for businesses.
Pro: Traditional Advertising Methods Still Have an Audience
The first thing to consider is the fact that traditional advertising methods are still reaching a large audience. Even though people are spending more time online, that doesn’t mean that they’re not still exposed to traditional forms of advertising. TV, radio, and print media are still incredibly popular, especially among older audiences. Therefore, businesses that advertise through these channels can still reach a large number of people.
Con: The Results Aren’t Always Measurable
One of the biggest complaints about traditional advertising is that it can be difficult to measure the results. With digital advertising, businesses can track how many people click on their ads and how many sales they generate as a result. On the other hand, with traditional advertising, it can be much harder to tell how effective the ads are. For example, if you run a TV ad, it’s difficult to say how many people actually saw it and were influenced by it. This makes it difficult to justify the cost of traditional advertising.
Pro: Traditional Advertising is Still Affordable
While digital advertising can be very effective, it’s also important to consider the cost. For many small businesses, traditional advertising is still much more affordable than digital advertising. For example, a radio campaign can cost a few hundred or thousand dollars, while an effective digital campaign may cost you tens of thousands. There are a ton of businesses competing for digital advertising space these days, so it can get expensive if you want to stand out from the crowd.
Con: Digital Methods Are Much More Targeted
One of the biggest advantages of digital advertising is that it allows businesses to target their ads to a specific audience. For example, if you’re selling products that are only relevant to women, you can target your ads specifically to women. Alternatively, with traditional advertising, it’s much harder to target your ads since you’re generally reaching a larger, more general audience.
Pro: Traditional Advertising is More Trustworthy
Another consideration is the fact that traditional advertising is generally more trustworthy than digital advertising. People are used to seeing ads in newspapers, on TV, and on the radio, so they’re more likely to trust these ads than they are to trust an ad that pops up on their Facebook feed. In a world where consumers see a lot of digital ads, traditional advertising can help your business stand out.
Con: You’re Reaching a Declining Audience
Finally, it’s important to consider the fact that the audience for traditional advertising, while currently there, is declining. As more and more people spend time online, they’re exposed to less traditional forms of advertising. This means that businesses that rely on traditional advertising may be missing out on some of their customer base.
The Verdict
So, what’s the verdict? Is traditional advertising still beneficial? The answer is: maybe. It really depends on your business. If you’re selling products that are relevant to a wide audience, for example, traditional advertising may still be a good option. However, if you’re selling products to a specific audience, you may want to go a more digital route. Ultimately, it’s up to you to decide what’s best for your business.
Video, whether online or on TV, is still an effective way of reaching your target audience. Contact BFresh.Media today to discuss your next campaign!
